Im not saying it’s not a thing. Im saying it’s very much a thing, and everyone knows it is, to the point that it even has a name. But i will tell you now that Nicola Bulley is not the first woman meeting that criteria to go missing this year, nor necessarily the most obvious example of it. She was, however, the most ‘interesting’ story, which is the point I’m making. I work with the press every day, it’s my job to get things in/keep things out of the media, im fully aware of what floats their boat.