I did actually watch the Lincoln game (Money involved) And was surprsied at how close they ran you after you looked in complete control for the first 20 minutes.
I think you suffered after the Neymar transfer, after the prices went super inflated, instead of taking a step back and trying to do things more smartly you went crazy and followed the trend and started chucking around ludicrous money for bang average players with no plan and are now reaping what you sowed.
I don't know if you employ any stats people at your club to look at potential transfers and do proper research on them, but given that they would only cost £40,000 a year each, it would be a wise investment in how much money it could save in stopping you spending say £24million on Davy Klassen or £50million on Glyfi.
I remember the stats community couldn't believe that someone would spend that much on Glyfi when you look at the underlying numbers of his play at Swansea, and how set pieces inflated his actual contribution during a game; and how having a 6ft5 Llorente upfront also helped his figures.
I know many clubs are skeptical about using stats still (No idea why!!), one club who has embraced it over the previous years is your neighbours Liverpool, and their transfer activity in recent years has been pretty damn good.
