They could also provide buses from certain areas around the city at say 1pm for a 3pm game then make the food and drinks affordable, and it would be rammed 1 half hours before the game, i guess it would build the atmosphere also benefits the fans players and the whole experience.
They would actually make more money if it was cheaper, more fans would go earlier.
Joking aren't you!
Im in club view and on one of the night games i remember queueing up for a pint at 7pm (kick off was 7:30pm) i had 8 people in front of me. At 7:25 i had 3 people in front of me.
Trust me the staff couldnt handle anymore customers there