People also never factor in that other teams are allowed to improve.
They think everybody else is standing still waiting for Everton to catch them or watching Everton move past them.
We play in the hardest league in the world, a league that doesnt stand still.
We should move to Germany and win DAS SPL every year.
I've said it on several occasions, but the clubs ahead of us will have to make some mistakes of course. But they might.
Man U has done really poor business for example:
This year: signed Fred for 60M, sent Fellaini to China who actually could help a bit, sold Blind to Ajax where he's been solid for 14M.
Last year: Signed Lukaku for 90M, Matic for 40M, Lindelhof for 32M (who is decent), Alexis Sanchez for 30M. Sold Rooney, let Ibra go, sold Mkhitaryan.
Two years: Signed Pogba for 100M, Mkhitaryan for 40M, Bailly for 35M. Sold Schneiderlin for 20M, Sold Depay for 15M (man, we should've been all over that)
That's some TERRIBLE business.
Arsenal business was just AWFUL this past year, lost a bunch of players for nothing:
This year: Signed Torriera for 35M (good), Leno for 29M (bad IMO), Sokratis for 20M (bad IMO), Guendouzi for 10M (good), Denis Suarez (loan). Sold for nothing Aaron Ramsey, Wilshere, Carloza, loaned out Calum Chambers.
Last year: Really good actually...
Chelsea business:
This year: Signed: Kepa 80M, Pulisic 64M (next year), Jorginho (57M), Higuain (big loan fee). Sold Courtois (35M).
They've still got a ton of players on loan - Zouma, Batshuayi, Morata (still gone for 18 months), Bakayoko - been awesome for Milan, Abraham, Kenedy, Aina, etc. But that business is not amazing IMO.
So those clubs will have to make similar errors for us to ever catch them, but with an excellent D of F and a solid net investment, it's doable over time.