It constanatly amuses me how many supporters adopt a prudent viewpoint on club finances...and 'doing a Leeds' is always the eg trotted out as the scare tactic....pointing to clubs 'living beyond their means'. Talk about Thatcher's children!
The reality is that you can't get into the top echelon of English football without embracing speculation. You can't argue for an incremental progress of the club's fortunes, because, as David Moyes has found out after arguing that view for the last 5/6 seasons, there is a glass ceiling there that cannot be broken through with prudent budgets and good management.
If you dont want massive changes and massive chances to be taken and just want your club to be 'stable', then fine. But dont argue we can move on as a club pursuing that policy. We can't.
Are you kidding? What do you think Everton have done over the past 5 years under Moyes? Do the words "Incremental Progress" come to mind because that's exactly what's happened.
Don't get the Thatcher's children comment though.
You can call it a "scare tactic" all you want but unfortunately for those who constantly argue we've got to spend more each year to compete because of the "glass ceiling," it's the 800 pound gorilla in the room. You did get one thing right though. I DON'T want massive chances taken and DO want stability. Sure Leeds tried to do it all in one season. I don't ever see Moyes and Kenwright going down that path with a "it's now or never" attitude.
Conversely, the problem with your argument (and one no doubt you've heard before) is that spending more DOES NOT guarantee success (and no doubt I don't need to name clubs for you here as well)
Does anyone want to tell me that over the past 5 years that Moyes has been in charge, there's been no improvement or only enough to get to where we are and no higher? I dare any Evertonian to say we haven't been competing on the budget we've been working on since Moyes has been here. I'm confident I don't need to remind supporters of how things we're under Walter Smith.
This is not to say I'm not for spending. It's blatantly obvious that we need to continue to spend to maintain our position as well as to improve it. I just want us to do it in a manner consistent with what we've done so far and in a manner that doesn't lead us down the wrong path.
So when I hear figures like 40M being bandied about, where's that money gonna come from? What's that going to do to our debt situation?
Personally, I feel much more comfortable in the 20M to 25M range. If we for some reason, do have 40M, then spend 25M and put 15M towards our debt to reduce what we're paying in interest each year to service it.
But if someone were to offer me either A) A couple of shots at the League title along with Champions League football and the potential cost structure that comes with it (i.e. unsustainable) or B) the potential to break into Champions League football and break into the top four with a much more stable financial situation, I'll choose B every day of the week and twice on Sunday.
Some may call that unambitious. I'd call it financial sensibility.