Why would Textor and Moshiri be doing this dance in the media?
Textor is about to launch his football group on the stock exchange hoping to raise 100’s of millions. A whiff of him buying Everton, makes that more attractive so +£££££.
For Moshiri, it gives the sense to the fan base things are moving, means he doesn’t get any fan abuse at the start of the season and also drums up interest in the media that Everton could be close to being sold - flushing out other potential bidders.
Whats happened since Ornstein broke this weeks ago - actually nothing, but a media dance.
They both benifit from the media around this.
For people unaware, when a company lists on a public market, such as the NASDAQ the process is known as IPOing.
This is essentially a massive sales pitch. You do it to raise cash, and want to generate as much money as possible. Being interested in a PL club helps.
It may be after the IPO it goes away. Id say it was a little risky. Unlike private markets, people can pull out very quickly, if they bought shares based on acquiring a PL football club.
But this publicity definitely helps.
I'm not sure of the link with Area capital, happy to have that one explained.