Step 1: Create dubious Twitter account under official-ish looking pseudonym such as:
Sportofact.com
TheThirdHalf
Footballindex
Insiderballs
Sportyknowledgefootnews
Step 2: Make rumour. Pose it as a question that essentially demands a click from a browser.
Step 3: Hashtag with something that is, at once, catchy and unwieldy to make it fully palatable to the post-modern internet-savvy football fan.
It should look something like this:
Sportofact.com
Has Mourinho had enough of a certain mercurial German?
#Schurrleyoucantbeserious
14,000,000 replies retweets 2,003 favorites
Step 4: Post it here. Some our more dilligent members will see through the facade immediately, but it will be quickly picked up on our more gullible element, who will either desperately want the rumour to be true, or pretend they don't want the rumour to be true to sidestep inevitable future heartache.
Step 5: Watch Schurrle's name begin to pop up frequently in high-traffic transfer thread. It will quickly get to the stage where people will stop bothering to verify the original source of the rumour and become a self-propagating myth. Congratulations,you just made your first baseless transfer rumour.
4:00 AM - 10 Nov 2014