Tak
Player Valuation: £750k
Which is true, not just to here, or football - but digital in any industry. I disagree with the self selecting group as we're an open platform, not just here but across social media but I understand the point.
We might not want GOT to be representative and we make every attempt to ensure we're not positioned as so (and at times I'd rather not have that burden!), but given the number of Evertonians on the site - GOT is EFC's biggest fan platform - 6-12m pages loaded a month from visitors in over 80 countries, 300k social media fans, 100k subscribers and so is inevitably representative - the question is to what degree and what significance that is.
Quick example - we sign Cenk Tosun, immediately we have a massive influx of traffic - Turkey becomes our 2nd biggest referrer replacing USA for traffic. What Turkish fans see on here will inevitability represent/influence their view on EFC.
[Edit] Here is an interesting question - what is more Everton representative and diverse than GOT? As in, if you had to analyse the fan base and report on sentiment on a particular issue across the entire fanbase, how would you do it?
Thanks GOT, interesting insight. I suppose to know that we would have to know how many Everton ‘fans’ exist and in what ways their opinions might be sought. I would guess many more than we could include in, for example, a single survey. So how to choose a sample that represents the whole? I suppose despite the variability in who accesses which, if any media (social or otherwise) Evertonians are best reached via the club itself as it’s the one thing that is essentially the common interest. As to how to get their opinions, maybe questionnaire. The thought of designing a qualitative study for this hurts my head.
I meant self-selecting in the sense that the site is accessible to many, but it is those who choose to may comment, they select themselves and represent their own opinions; I contrast this with the clubs approach of choosing season ticket holders only for their stadium survey, or any other selection criteria for surveys etc.
Apologies for the waffle, re: the site and its success I congratulate you & all who help








