I've always thought the point of how significant the digital voice is an interesting one.
Sam Allardyce's dismissive comments towards social media recently has prompted revised debate.
It's always been my view that GrandOldTeam should make every effort to avoid being representative as Evertonians because it's an impossible and arrogant stance.
This is why media requests that ask us to represent Everton or share what Evertonians are thinking get declined. We've been going for 11 years and only recently has
@Adam-GOTTV started to do some media work - 90% of that is platform work - asking fans to give their opinion, nor "ours" - and on occasion when he's pushed for his opinion he'll make it very clear he can't and doesn't speak for Evertonians.
Whenever the debate is brought up, including this thread - there's a tendency to refer to match going Evertonians. Personally - I don't see them any more or less significant than any other Evertonian.
Consider GrandOldTeam has a forum which just on 30k 'active' (logged in recently) members. Very few (less than 1%) of our visitors actually register, never mind post their opinion.
We have over 300,000 social media fans and I see a significant difference in opinion/sentiment across all social networks.
On occasion though, there is a significant alignment between all digital platforms. One example would be the crest design disaster, another is Sam Allardyce.
The digital (forum+social) noise can be hugely misleading, I think social more so - digital can be significant but to fully understand the fan base you absolutely need to consider those that aren't shouting loud on social media, or forums - it's those people that are usually the most wise.