So going back on what I just said: lots of grumbles on Twitter that there was no club presence at the stadium selling merch.
Big fail.
Should have been not only a setup for selling shirts, scarves, etc. for all the Blues and Blue-curious, but if they knew what they were doing they would have had a table with Club personnel there to provide info and connections for booking your first trip to Goodison. Becaues tickets don't go on sale until not long before games, and also that matches can be moved for TV by so much that travel plans can be disrupted - both of which are surprising to American fans - there needs to be some fan education. But how good would it have been to have some Club personnel there to collect names and emails and provide contact info for booking that trip when blocks of tickets become available, including flight/hotel packages etc. "See Goodison while you still can - only 66 home games left!" or whatever it is.
I'm desperate to see Goodison so I'm figuring it out on my own. If they wanted to really capitalize on this trip they could have done something like this - or FFS at least have some James shirts to sell next to the beer concession.
Edit: I see Sassy, a few posts above me, posted a sign of a merch table. Willing to be proven wrong. Still, if >1 Twitter guy said so, maybe there was merch but not visible enough.