It was the "Vietnamisation" of the British press after the Iraq and Afghanistan misadventures.
After the free press helped stop American excesses in Vietnam by reporting from the front, a decision was taken that never again would the press be allowed to freely move with frontline forces and record what was happening.
By the time of Desert Storm only military approved poodles were allowed those privileges......we had entered the age of the "embedded" reporter.
This went in tandem with a more pro military stance in the regular press and hey presto.....America has become a more martial society.
This is exactly what happened here after Blair's follies in the early years of this century.
They are trying to militarise the English people in the same way.
Hence the rise and, seemingly inexorable, rise of poppy fascism over the past decade.
And it will probably get worse.
I can honestly see it becoming the law here sometime in some virtual dystopian near future that the wearing of a poppy will become compulsory for every English person