Reading this, I have just contacted the Echo saying I've just bought my last one.
The following reply came within 5 mins so I'm guessing I'm not the first to have done so.
Hello Tony, sorry to hear you say that. We feel we give Everton lots of coverage and the £200 donation story was heavily covered and praised by us online and through social media.
http://www.liverpoolecho.co.uk/spor...everton-donate-200000-bradley-lowery-11878239
http://www.liverpoolecho.co.uk/spor...underland-fan-bradley-lowerys-family-11880554
In terms of being in the paper, my guess is we would only have found out about it late on when there was limited space available, whereas the Anfield coverage you highlight was a big event known about well in advance.
All the best,
Neil
Late edition could have easily covered it, I haven't seen them follow up on it either, it's a joke.