You have to understand that they want us to be bitter towards them. It's their fuel, it bonds them.
They have this "Unbearable" slogan which they are claiming as some sort of US v THEM psychology thinking it get under people's skin but when you think about it they sound a bit stupid and it shows up their low esteem hence the lack of identity which is why they buy all tatt the club bring out.
They actually said they want fans to customers so they use slogans like HOLD NOTHING BACK, THIS MEANS MORE, YMCA. Who else uses a slogan because they lack moral structure.
They won the league but they honestly should have had at least one in 30 years given that they have spent over A BILLION.
Congratulate them, rise above them, they can't call you bitter and they lose.
Remember YMCA - You Make C###s Angry