Social media has facilitated this. Simple slogans and 10 second clips endlessly broadcasting out to the masses.It appears, at least to me that the trump ideal is a simplistic one. 'Who's gonna pay? (someone else) Mexico!', 'We're gonna build a wall', 'It's gonna be a great deal, the best!', 'we're gonna fix immigration/industry/interests overseas/energy/jobs/education', 'we're gonna make america great again!'.
It's perfect, there's no substance and no metric of success, there's nothing to catch him out with because there's nothing there.
Ordinary people just don't care, they don't have the time nor the inclination to delve into every intricacy of whatever todays issue/problem is, and the easy answer is perfectly grasped. There's homeless people? Simply buy a home! fixed. There's jobless people? here? in america? the land of opportunity? Try harder! fixed. There's war overseas? eff em! I'm alright Jack. Out of sight out of mind. fixed. Another school shooting? arm the kids, more guns is the answer! fixed.
The overwhelming urge for the quickest and the stupidest and the easiest answer is the new opium of the masses. I don't care because it's not affecting me. (See also the environment). Anyone affected probably deserved it, because they're losers. Gimme easy, gimme brash, gimme politically incorrect and lets make it the standard. Inclusivity? Understanding? Not for me! All a load of tree hugging hippy woke crap! Someone else can deal with it, it's trivial and tedious.
Great swathes of the voting public have switched off, it's to much like hard work, 'they're all the same' manifest, nothing changes 'I just get poorer'. This feeling en masse is dangerous, we've seen nations mobilized from such stagnant positions before. War is brilliant if you win, and you live.
The right has always had a fair easier and simpler message to sell.
