Does the club need 'rebranding'? Something based around the new location?

[miami]

In our favour is the fact that Everton is a place, so we might be able to get that through on those grounds. But it's more likely to be LIVERPOOL emblazoned as the city name on the half-way line. I don't have a problem with this. That's our city. And we built it.

As long as there’s no ‘FC’ accompanying the Liverpool.

 

[davek]

The only thing they're renowned for is being the closest ground to the world famous Mersey...... how has that benefited them? It hasn't!

Strawman arguments? It's a strawman thread started by the strawman in chief.

You brought Stockport into this thread not me.

How on earth is that any sort of comparison with the commercial potential this club could offer in its new home and surroundings?

"Whatabout Stockport?!?!".

 

[Rita_Poon]

"whatabout Merseysound"

"Merseybeat?"

"whatever"

Everton rugby league FC. Identity politics right here.

 

[kev]

Gana knows

"Everton is the first team in this city, so we need to fight for the badge and for the fans to win this game."

Idrissa Gana Gueye

 

[wandyr79]

Go back to the OP.

This is nothing to do about changing the clubs name, it's about harnessing the location we now find ourselves at to put our best foot forward.

It's already been done with the branding of the stadium roof - which is the iconic part of the build. 'The Wave' is the Mersey imprinted on the home of the club. So it's not exactly an outlandish suggestion, is it?

Now we need to extend that river branding into other ways to promote the club.

There isn't a brand consultant in the world that wouldn't agree...but yeah, let's use the name of Liverpool in everything we produce in a forlorn attempt to reclaim the name from a globally known football club called...erm....Liverpool.

Not having a go but I am really struggling to understand where and what you want the branding to be.

We know that the name Everton will not change or be added to. The name of the stadium will either be the Everton stadium, given that it is ours and that is our name, or a sponsors name. Maybe BMD will be the more used one in the media, etc. but looks very much like Everton Stadium is the given name. What else is there other than merchandise?

How are we marketing it exactly, US nationwide campaigns? Australia, Asia, Africa? How is the branding of the river/Merseyside working exactly. Is it subtle and the potential buyers having to read a bit about us first to understanding the Mersey branding or is the wording on the products making it obvious that it is both Everton and Merseyside? Are we forcing a script on non UK media outlets to do a story on us and focus on the Merseyside, are we getting commentators to constantly mention the geographical location during games?

Just a bit confused as to your actual points and the specifics behind your ideas here, i.e. the release of the branding and the ideas as to how exactly to get people to see it and engage in it.

 

[davek]

Not having a go but I am really struggling to understand where and what you want the branding to be.

We know that the name Everton will not change or be added to. The name of the stadium will either be the Everton stadium, given that it is ours and that is our name, or a sponsors name. Maybe BMD will be the more used one in the media, etc. but looks very much like Everton Stadium is the given name. What else is there other than merchandise?

How are we marketing it exactly, US nationwide campaigns? Australia, Asia, Africa? How is the branding of the river/Merseyside working exactly. Is it subtle and the potential buyers having to read a bit about us first to understanding the Mersey branding or is the wording on the products making it obvious that it is both Everton and Merseyside? Are we forcing a script on non UK media outlets to do a story on us and focus on the Merseyside, are we getting commentators to constantly mention the geographical location during games?

Just a bit confused as to your actual points and the specifics behind your ideas here, i.e. the release of the branding and the ideas as to how exactly to get people to see it and engage in it.

I started this thread off by stating two things: 1/ we have a tired and out of use People's Club quasi-brand that's stuttered to a halt and 2/ we now have the opportunity to re-brand the club given the new stadium and its location. This is not about club name or stadium naming rights, something I made clear from the off.

It seems blindingly obvious to me that TFG are going to have people working on some concept of what the club now represents - not only values-wise but in relation to the location it's now set in. Meis was acting on the orders of fans for what they wanted projected onto that stadium and he came up with The Wave idea. It was a good one. The roof of that stadium is at least a marvel (although it stops there for me design-wise). I think that will be developed.

Marketing the stadium and by association the club around the river wouldn't have to be part of any scripted commercial campaign to put the club out there and asking people to take a look again at Everton, as it were. A rebrand would just come gradually. The club would reposition itself in the eyes of world football away from being the inhabitants of that "traditional old ground locked into terraced streets" which we've been patronised with in the media for the last few decades in order to help out those misgoverning the club who failed Goodison Park ultimately, and toward a rebirth in a fantastic new stadium on the banks of a river that leads out to the rest of the world.

This will all be in hand. Make no mistake about that. It might not be a rebrand as I exactly envisage it, but there's no getting away from the fact this club wont be able to ignore that river on its doorstep and neither will the rest of the world. We have to put the river and stadium / club together and exploit it, and only a complete idiot would believe American owners especially wont see that and act on it.

Our world as Evertonians is changing. To believe our identity wont is for the birds. Everything changes. All that's solid melts to air.

 

[Bryan+]

Socialist FC, we pay the fans directly from the pockets of the players who then go round the fans houses and cook them a dinner.


Is that about right @davek

 

[davek]

Socialist FC, we pay the fans directly from the pockets of the players who then go round the fans houses and cook them a dinner.


Is that about right @davek

...it's something to think about, for sure.

 

[wandyr79]

I started this thread off by stating two things: 1/ we have a tired and out of use People's Club quasi-brand that's stuttered to a halt and 2/ we now have the opportunity to re-brand the club given the new stadium and its location. This is not about club name or stadium naming rights, something I made clear from the off.

It seems blindingly obvious to me that TFG are going to have people working on some concept of what the club now represents - not only values-wise but in relation to the location it's now set in. Meis was acting on the orders of fans for what they wanted projected onto that stadium and he came up with The Wave idea. It was a good one. The roof of that stadium is at least a marvel (although it stops there for me design-wise). I think that will be developed.

Marketing the stadium and by association the club around the river wouldn't have to be part of any scripted commercial campaign to put the club out there and asking people to take a look again at Everton, as it were. A rebrand would just come gradually. The club would reposition itself in the eyes of world football away from being the inhabitants of that "traditional old ground locked into terraced streets" which we've been patronised with in the media for the last few decades in order to help out those misgoverning the club who failed Goodison Park ultimately, and toward a rebirth in a fantastic new stadium on the banks of a river that leads out to the rest of the world.

This will all be in hand. Make no mistake about that. It might not be a rebrand as I exactly envisage it, but there's no getting away from the fact this club wont be able to ignore that river on its doorstep and neither will the rest of the world. We have to put the river and stadium / club together and exploit it, and only a complete idiot would believe American owners especially wont see that and act on it.

Our world as Evertonians is changing. To believe our identity wont is for the birds. Everything changes. All that's solid melts to air.

In short, you would like a new line of clothing and apparel, with a new motif that symbolises the river and/or Merseyside?

 

[goldfinchmule]

As long as there’s no ‘FC’ accompanying the Liverpool.

And its in BLUE.

 

[Jacko93]

The global fan base does not support Liverpool FC because it is on Liverpool, and nor will a global fanbase support Everton FC cause they're on Merseyside. They support for one of two reasons... family ties, or glory hunting.

Get the glory, get the support.

Simple. As. That.

 

[Rita_Poon]

Ofc, the blindingly obvious...

"The people's club II".

 

[Dutch Toffee]

The global fan base does not support Liverpool FC because it is on Liverpool, and nor will a global fanbase support Everton FC cause they're on Merseyside. They support for one of two reasons... family ties, or glory hunting.

Get the glory, get the support.

Simple. As. That.

I've got no family ties to Everton, so gloryhunter it is!














I do feel a bit like the Darwin Nunez of gloryhunting after 40 years tbf!

 

[Jacko93]

I've got no family ties to Everton, so gloryhunter it is!














I do feel a bit like the Darwin Nunez of gloryhunting after 40 years tbf!

Haha. There are of course exceptions to the rule. Your good self being one of them. My guess is that it was player driven, and if not, you may be part of a very niche group.

 

[Dutch Toffee]

Haha. There are of course exceptions to the rule. Your good self being one of them. My guess is that it was player driven, and if not, you may be part of a very niche group.

Nah, Fortuna Sittard v Everton ECWC in 1985 did it for me. Dutch players just put us to shame over the years.

But indeed, very few people outside Britain will wake up one day and discover they are Evertonians.