Does the club need 'rebranding'? Something based around the new location?

[Vintage]

Everton, The Pride of Liverpool, The Pride of Merseyside

Or just get an Evertonian in as mayor and change the city name to the City of Everton. Done Dusted

 

[Vintage]

Things like Everton being the original club in the city, first league title winners at Anfield, murals of Everton greats at each entrance to the stands should be plastered all over the concourses so that its staring right into the faces of kopites and visitors when they are queuing up for pints for non Everton events at BM

 

[GoldenToffee]

I'd love us to reclaim the word 'Liverpool' tbh. How does "Liverpool's First Football Club". Happily replace NSNO with that. Foreigners have no idea what Merseyside is, but they sure know what Liverpool is; LFC, and for some older ones, The Beatles.

I live in South East Asia and nobody knows that Everton is in the same city as Liverpool, there are red shirts everywhere, children in knockoff LFC stuff, YNWA car stickers, the lot.

 

[gonetomorrow]

To hell with rebranding.

 

[Dutch Toffee]

To hell with rebranding.

Doesn't sound too catchy to me tbh. Can do better.

 

[LABlue2]

I can’t believe I agree with Davek

 

[Bluebonic]

Horrible term 'rebranding' like, but you can bet the new owners will have been thinking along these lines. I can imagine them thinking:

"Gee, we're named after a district in Liverpool while Liverpool take the whole city? How do we look to improve this...?"

Regardless of what TFG may or may not be thinking, I wonder if there's big opportunity to right a historic wrong here, given we now sit slap bang on the banks of the Mersey?

Positioning the club (accurately) as Merseyside's club has to be something we look at to get the club back to where we were - the premier club in the locality.

Not a name to change to Merseyside FC, of course. That'd be absurd. The name Everton is sacrosanct. But we could use something to do with 'Merseyside' to replace the 'People's Club' pitch that's now fallen into disuse.

Thoughts?

We already have it though Dave, not new, not ‘engineered’ by some PR mn, we are on the ‘Banks of the Royal Blue Mersey’.

 

[Tipp blue]

Well, as has been established, Liverpool is a branding tool of Liverpool FC. It's exclusively so and there's no point in arguing that isn't.

More specifically the club is now cheek by jowl with the Mersey and it's an opportunity to grab and reposition the club.

Someone said it on here before and it's a cracking idea, the entirety of the west stand gets called the Mersey side given its proximity to the river..

 

[Tipp blue]

I can’t believe I agree with Davek

I think Dave more regularly than not makes decent points certainly on Everton things.

 

[jinkyali]

We should be utilising the new badge and absolutely re branding

 

[msb]

Everton FC - home of The Scousers.

 

[Groucho]

We are in spades now though. We literally just took up residency a stones throw from the Mersey.

Not exploiting and building on that to change the conversation about Everton would be folly.

Each and every cruise liner will sail gloriously by.

I’ve done a couple of cruises. That’s gonna be great.

 

[thevorpalblade]

They'd know them equally the same.

There's nothing we can do about 'Liverpool'. Itls their name and they own it. We cant rebrand along those lines. But we do have something equally as good and probably better: Merseyside.

Unfortunately the RS have claimed the city's name for their team.

I'm a wool (apparently).
And from my position, the term Merseyside refers to a vague, fuzzy area centered around the Liverpool/Wirral. It's imprecise, and if that's what you want then...fine.

Scouse, to me, is equally imprecise.

I think you're deliberately overstating the knowledge and intelligence of Americans. Yes, many of the 'Ivy Leaguers' are super intelligent (or wealthy). The rest voted Trump.

Only people from 'Scouseland' would believe that The Mersey is the centre of the Universe and yes.

I, personally, wouldn't mind 'Mersey' within a broader package of regional one-upmanship slogans (below the top line but subordinate to it.

We are...
Everton: Liverpool's Premier Club.
Everton: Liverpool's Original Club.

And yes, if you wish, in merchandising...
Everton: Merseysides Premier Club

 

[WelshBlue92]

Not a re-brand per se but a special addition kit with the clock tower would be cool to reflect our new location next to the Mersey.

 

[KaiserEFC]

Need to brand as a more global club to attract revenue and investment. Sad state of affairs but that’s the way the games gone now.