He performed very well. He did what they hired him for: keep us up. The question then was, when that job was completed successfully: is he the right man to attract players in a new era and take us forward?
That was a decision point. I very much doubt David Moyes would have been the Friedkin choice if Sean Dyche got us comfortably to safety this summer and they then decided to replace. But it is what it is. They decided to keep him. Fair enough. I don't object as the man has always been competent, whatever his faults. But if you are going to keep Moyes, you HAVE to back him. Everything else is just excuses. Up to now, they haven't. Now, maybe they will get the finger out and he ends up reasonably satisfied. But if they don't, things could get messy for both Moyes and the Friedkins.
The bitter truth for the Friedkins and their expectation management is we actually had a manager whose reputation preceeded him: Carlo Ancelotti. If the incompetent Farhad Moshiri could land a man of that calibre, why are we saying that the super-competent, visionary Friedkins couldn't? By the way, for the avoidance of doubt, I am not saying they SHOULD have. I think that was a coup for Moshiri - largely circumstantial - but the idea that Everton could never get top quality is for the birds if the vision and financing is there.
I was - and am - happy for Moyes to continue. BUT HE HAS TO BE BACKED. And, no, he was never the face of the future that might have appealed to players that we are struggling to get. In that sense, and in the absence of picking off an Iraola or attracting a Simeone, then our recruitment team needs to work that bit harder. It really shouldn't be beyond them.