The echo reckon we want witsel but Koeman wants value for money and won't pay over the odds. I think he's been very naive as like has been said we have no European football and are at the start of the "project" and sadly we will need to pay the big bucks to get the top signings over the line until we are attractive enough to get players in based on our 'name' and/or having European football to offer.
Coming from someone who wanted Koeman from the start if it ends up to be his dithering over the cost for players when we have money to spend then he'll have no excuse if we lose out on targets, and should we finish outside the top 7/8 places the knives will be out in the media considering he left Southampton who were sat in 5th for us.
I would suggest that he is not being naïve in the slightest. Regardless of how minted we think we now are there still has to be a limit otherwise these sodding agents will think they can bend us over and dry bum us every time.
For me - good news to hear that we wont allow that to happen.
Whilst European footy is the perceived target for many players and we cant offer that yet, who is to say that there isn't that little something in the right players mind to make them think I want to get there off my own back, off my own efforts and not someone else's last year - you never know!
Selling the project I think is the key phrase for that sort of approach - if you are up for it then great - if not then jog on and we will find someone that is.