Sunderland are coming out of 2 promotions and have attracted a good manager, they lost their best players in the summer and replaced them, TFG have cleared the debts.Not everything in the world is a conspiracy mate...
The club is still coming out of FFP issues and 3 near relegations. We can't afford or attract the best Manager, CEO or players yet, no matter how easy it is in Football Manager.
As we look back on the season, we can be ‘happily dissatisfied’. The progress is clear but we have not achieved anything yet. We were able to stop looking over our shoulder by Christmas with relegation fears
He started to lose me when he hid in response to a massive hike in season ticket prices - rises of up to almost 10%, close to three times the current rate of inflation for their season tickets. No response to FAB's request either. It says a lot when your CEO doesn't front the challenges/negative.
But this?....
... this mentality, to be shared with such confidence absolutely kills the club.
I honestly can't recall a worse update from an Everton CEO than that.
BTW, just think of this: the increases to be borne by season ticket holders and other fans next season could easily have been taken care of and avoided by finishing a couple of places higher in the league by getting a point or two more and securing that extra placement cash.
The punishment beating they handed out to the fans on ticket price rises sits uneasily with praising and retaining a clearly failing manager.
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