The influx of companies using a name which is a slight variant of a word related to what they're selling and using really basic logos in an attempt to get you to remember them more easily. I've had to use the tube for work this week and I've seen a lot of adverts.
For example, 'Qured' is a service for rich people that ships doctors to your door. 'Kukd' is a takeaway delivery service like Just Eat. 'Hiya' is a company that lets you hire other people's cars (no idea why you'd ever let a total stranger drive your car, mind).