Adidas concept kits leaked online

[Death]

It's mad the power of branding.

 

[larrygobfiend]

Pass.

It's not ideal, but they have made some fairly decent kits for some of the big South American clubs. There's clearly a strategy to try and tap into the South American market.

 

[McBain]

It's not ideal, but they have made some fairly decent kits for some of the big South American clubs. There's clearly a strategy to try and tap into the South American market.

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I find anything not one of the big names a cheapie option. It's like that one hipster on a team that went to Italy one summer and swears his Pantofolas are the best boots ever.

 

[Groucho]

Such originality, use an old away kit and slap a UA logo on it. Design master class!

Yeah I find a lot do that

 

[Nymzee]

Yeah I find a lot do that

To be fair, new kit every year, there’s only so much you can do before it’s repetition.

 

[Marius57]

Need to get rid of the angry birds logo before we start making nice kits. Otherwise it’s just a waste.

 

[Winslow89]

Everton's partnership with Fanatics is probably more telling than anything rendered so far.

Fanatics stateside bought Kitbag UK who've started to develop direct relationships with sports teams, including football, both domestic and international.

Fanatics usually try to negotiate full distribution rights to the brand, which can include (in Aston Villa's case) the ability for them to produce their own ranges and plaster the logo onto it.

Other partnerships such as Chelsea, so far only really includes the management of the online store. Chelsea actually tried handing full rights over to Nike (kit sponsor and manufacturer) but they really messed up the distribution and marketing of the online store. So it's been handed back to Fanatics.

This is all just a long winded way of saying that Everton's partnering with Fanatics - probably means we can't expect a change in kit sponsor any time soon because it'd impact the agreement with Fanatics, which as far as I can see, is pretty substantial.

 

[Groucho]

To be fair, new kit every year, there’s only so much you can do before it’s repetition.

And no end to the amount of moans

 

[Daytripper]

Wouldn’t mind Adidas although I hope they wouldn’t be another copy and paste job with a ton of other teams like a lot of kit manufacturers do each year.