I wrote to Dan Friedkin and Marc Watts, i've already posted that so won't post it again. I also fired off a slightly different email to Kinnear a few days ago so I will post that.
Dear Mr Kinnear,
I read your recent comments regarding being "happily dissatisfied" with great interest. Whilst I understand the sentiment behind that statement, I and many fans are struggling to reconcile those words with the reality of Everton's 2025/26 season.
David Moyes deserves credit for stabilising the club following his return during the 2024/25 season. However, supporters are entitled to question whether Everton is genuinely progressing or whether the club is in danger of drifting away from the principle that has defined Everton for generations: Nil Satis Nisi Optimum.
Everton’s motto is "Nothing but the best is good enough", fans are entitled to ask whether the trajectory of the past season reflects that ambition.
The statistics raise legitimate concerns. Despite a full season under David Moyes, transfer investment, new ownership and the move to Hill Dickinson Stadium, Everton finished the season with just one more point than was achieved during the previous campaign.
Fans are therefore entitled to ask where the evidence of meaningful progress can be found!
More concerning still, Everton collected 31 points from the final 19 league matches of 2024/25 under David Moyes, compared to just 21 points during the equivalent period of 2025/26.
League position and points totals remain the primary measures by which football clubs are judged and whether progress is being made.
Equally concerning was Everton's home form. During the first season at Hill Dickinson Stadium, Everton won only six league matches at home. For a club seeking to build momentum, reconnect fans with the team and establish a fortress in a new stadium, that return is deeply disappointing.
These concerns are amplified by the increasing financial commitment being asked of fans. My own season ticket has risen to £835 for the forthcoming season. At a time when fans are being asked to contribute more than ever before, it is entirely reasonable to expect evidence of progress, ambition and a clear strategy for improvement both on and off the pitch.
I am also concerned by what appears to be a disconnect between Everton's recruitment strategy and first-team management.
The club has invested significantly in younger players and repeatedly spoken about building for the future. Yet Tyler Dibling, acquired in a deal reportedly worth between £35 million and £42 million, accumulated just 449 minutes across all competitions despite having played 1,873 Premier League minutes and started 20 league matches for Southampton during the previous season.
Similarly, Adam Aznou made a single senior appearance totalling 34 minutes, whilst Harrison Armstrong was recalled from loan during the African Cup of Nations period only to make one further appearance following the conclusion of the tournament.
Supporters understand that young players must earn opportunities. However, these examples raise legitimate questions regarding how Everton intends to develop talent, improve player value and create sustainable pathways into the first team.
If the club's strategy is to invest heavily in young talent, then supporters are entitled to expect a clearer pathway for those players than has been evident during the past season under David Moyes.
AMBITION
Most concerning of all is the question of ambition. At a time when Everton has new ownership, a new stadium and an opportunity to redefine itself, two managers with proven records of sustained overachievement are available.
Oliver Glasner has repeatedly demonstrated an ability to take clubs beyond their expected level across multiple leagues and has now added further silverware to an already impressive managerial record. Andoni Iraola has established himself as one of the Premier League's most progressive coaches, consistently improving clubs operating with fewer resources than many of their competitors.
Both have proven themselves in the Premier League. Both have demonstrated an ability to improve players, establish clear footballing identities and deliver results beyond the resources available to them.
Opportunities to consider managers of that calibre do not arise frequently. Opportunities to consider two such managers simultaneously are rarer still.
The question is whether Everton Football Club has genuinely challenged itself to identify the best possible manager to lead the club forward, or whether it has settled upon a safe option at a time when there are opportunities to be ambitious.
For fans who have been told that Everton is entering a new era, that is a difficult question to ignore.
We do not expect guarantees of success; we do expect is ambition, accountability and a relentless desire to improve. At present, many fans are struggling to see evidence that Everton's actions match the ambition that has been spoken about since the arrival of The Friedkin Group.
I hope that the concerns outlined above are given serious consideration as Everton determines its football strategy for the season ahead. The decisions taken this summer will help define whether Hill Dickinson Stadium becomes the platform for genuine progress or merely a symbol of what might have been.
Carpe Diem.
