Usmanov

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Interesting, so if we have paid above "market rate" which I suspect we have, then UEFA may sanction us.

....there are lots more qualified folk on here than me on such things, but the way I read it is if we qualify for a European competition then UEFA might look at the deal to determine if USM are paying more than the going rate for the sponsorship.

As lots have said, the deal looks like a way of getting around fair play rules because this sponsorship will boost club income.
 
Interesting, so if we have paid above "market rate" which I suspect we have, then UEFA may sanction us.


I dont know if it makes any difference, but what determins the market value? Because this deal offers player access to all the companies within USM holdings, so it's not like it's just one company wanting advertising, it could be anyone from Spotify to airbnb or many others that USM hold a stake in, so you'd expect the club would want more in return (or that's what they tell UEFA)

As i say, don't know if it makes any difference, anyone with better business brains might be able to correct me
 
From what I've read in the FT and other business pages, and having worked in the financial part of London City for 30+ years Everton and USM have done nothing wrong.

With the FFP, just like the Income Tax and any other monetary law there are loop holes. Just like City, we have found it and used it to our advantage. Officially there is no 'going rate' for sponsorship. For one, not many training facilities are sponsored. Also we have possibly one of the best facilities in Europe. So if UEFA want to investigate, they can and in a European Court nothing will stand up. There's no precedent set, not many other training facilities are sponsored. So there's no way to gather a going rate.

What Moshiri, and possibly Usmanov have done is genius. That's why they're billionaires.
 

From what I've read in the FT and other business pages, and having worked in the financial part of London City for 30+ years Everton and USM have done nothing wrong.

With the FFP, just like the Income Tax and any other monetary law there are loop holes. Just like City, we have found it and used it to our advantage. Officially there is no 'going rate' for sponsorship. For one, not many training facilities are sponsored. Also we have possibly one of the best facilities in Europe. So if UEFA want to investigate, they can and in a European Court nothing will stand up. There's no precedent set, not many other training facilities are sponsored. So there's no way to gather a going rate.

What Moshiri, and possibly Usmanov have done is genius. That's why they're billionaires.

This is the sort of thing I expected to happen when Moshiri arrived.

It's the only way to win.
 
This is the sort of thing I expected to happen when Moshiri arrived.

It's the only way to win.

And there's plenty more avenues they can go down. Training kit sponsored, like United do. Sponsorship of stands, lounges, match balls.

These guys have the best accountants in the world at their beckoning call. If there's a loophole, they'll find it and abuse it to the full extent.
 
I dont know if it makes any difference, but what determins the market value? Because this deal offers player access to all the companies within USM holdings, so it's not like it's just one company wanting advertising, it could be anyone from Spotify to airbnb or many others that USM hold a stake in, so you'd expect the club would want more in return (or that's what they tell UEFA)

As i say, don't know if it makes any difference, anyone with better business brains might be able to correct me
Yep it's basically 15m a year for advertising rights that can be used by multiple companies
 
From what I've read in the FT and other business pages, and having worked in the financial part of London City for 30+ years Everton and USM have done nothing wrong.

With the FFP, just like the Income Tax and any other monetary law there are loop holes. Just like City, we have found it and used it to our advantage. Officially there is no 'going rate' for sponsorship. For one, not many training facilities are sponsored. Also we have possibly one of the best facilities in Europe. So if UEFA want to investigate, they can and in a European Court nothing will stand up. There's no precedent set, not many other training facilities are sponsored. So there's no way to gather a going rate.

What Moshiri, and possibly Usmanov have done is genius. That's why they're billionaires.

I think that is possibly an oversimplifaction. I don't doubt they have done their due dilligence but establishing a market rate is a real and standard process.

If two compaines lend money between themselves, they cannot just "do it". They need to ensure they do so at a market rate for all sorts of reasons not least money laundering.

If it ever gets to court which is extremely unlikely it will be up to the Judge to decide based on the evidence provided.
 

I think that is possibly an oversimplifaction. I don't doubt they have done their due dilligence but establishing a market rate is a real and standard process.

If two compaines lend money between themselves, they cannot just "do it". They need to ensure they do so at a market rate for all sorts of reasons not least money laundering.

If it ever gets to court which is extremely unlikely it will be up to the Judge to decide based on the evidence provided.

It's not lending money though?! A company is paying another company for a sponsorship. Under UEFA governing law, there's no rules about how much sponsorships can be worth. If UEFA want to go down that line, they'll have to create a cap.

There's no precedent, and there's no guidelines in the governing body law. It'll take a Judge with big balls, or a Kopite, to make a judgement against it.
 
And there's plenty more avenues they can go down. Training kit sponsored, like United do. Sponsorship of stands, lounges, match balls.

These guys have the best accountants in the world at their beckoning call. If there's a loophole, they'll find it and abuse it to the full extent.
Who sponsers the bogs?
 
Its deals like this that I think brought Moshiri into Everton. He has clearly realised that we have been run fairly poorly in the past and small changes can have a huge effect on us. There is scope for so much in Everton to be improved that he can increase the income 10 fold with some fairly simple changes. His impact on Everton will be higher than it would've been that at many other clubs, just by cutting out the incompetence.
 
It's not lending money though?! A company is paying another company for a sponsorship. Under UEFA governing law, there's no rules about how much sponsorships can be worth. If UEFA want to go down that line, they'll have to create a cap.

There's no precedent, and there's no guidelines in the governing body law. It'll take a Judge with big balls, or a Kopite, to make a judgement against it.


Sorry, borowing money was just an example I should have been clear.

You could have a company in Russia selling drugs, and a company in England making sprockets. The russian company could pay £72,000,000 pounds for 4 sprockets. Clean money yay.

There are laws against this and if they are not clear a Judges job is to decide.
 
Who sponsers the bogs?

That's his department


download.webp


Mosh has got everything else coverd
 

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