Seanjd
Player Valuation: £30m
Doesn't really matter though in the most part though.
The vast majority of Daily Mail readers with an interest in politics will never vote for a party to the left.
The opposite can be said for Guardian readers
The only vaguely popular paper in the land which, from a political perspective, isn't preaching to the converted, year in, year out, is The S*n, which has a circulation of ~ 2 million. Most S*n readers will never change their party allegiance. Maybe 250k of them will be swayed by what's said there, but even that's probably an over-estimate.
It's just an easy argument to make to blame the press.
I actually think you've touched on it a bit there. It's easier to sway somebody who doesn't have an interest in politics through bombardment than somebody who does. Loads of people who don't have a real interest in politics vote, and loads of people who don't have a real interest in politics read news papers.
I live in St Helens, a Labour safe seat. I know a large number of working class people who I would say have been directly influenced by the right wing press to vote conservative. I don't usually use anecdotal evidence but I think it's quite important in this instance. People I work with who have previously voted labour cited Miliband 'stabbing his brother in the back' as a reason to vote Con, as well as the SNP fear. I do question whether those opinions would have been formed, or cemented, without a lot if help from the right wing press.