For me Trophies are what football is all about, however the financial system doesn't support that. It should be that the winners of the FA Cup, Europa League and League cup get bucket loads of cash. But they don't, you only get mega bucks from the Premier league and Champions League, so that is what everyone prioritises.
Which is a shame because in years to come when people walk around our ground on the Goodison Tour they are not going to see lots of Trophies and generally no one remembers where you finish, unless you finish top or get relegated.
I am not saying I wouldn't want to see us in the Champions League, but I would rather we won a Cup and finished in the bottom half than finish 4th.