It's dead easy if you're willing to shell out for memberships. If you live a good distance away or if attending a couple of times a year is all you can afford, the extra £180 for memberships for a family of four to maybe get seats somewhere near each other for a further £260 may very well make it impossible for a lot of fans, and certainly makes it a deterrent for others. £440 to attend one match (if you can only make one game a season) is a lot for many families. The fact that season ticket holders can't get shut of their tickets on the resale platform because they don't go on general sale and that there isn't enough of a market with existing members shows that the system is broken. The club get their money either way so, in the short term, don't care. However, medium to long term, if people are being priced out by the clubs ludicrous insistence of only selling tickets to members that could alienate an entire generation of fans, result in a lower uptake or renewal of season tickets and harm the long term financial success of the club. It's an inexplicable act of self-harm by the club as far as I am concerned. We don't have the pull of Man United, Arsenal and, yes, the RS with the casual or tourist markets, it's weird that we're pretending that we do. We're only half a season in to this new adventure and supply is already outstripping demand for so called "premium" products. This could go bad very quickly.