New Everton Stadium - Hill Dickinson Stadium

[Bluebonic]

They said on north west news yesterday that they are doing a feature on the BMD test event tonight

 

[Lanolin]

Completely missing the point of the new stadium, the idea is to get people to spend, they don't want you to come to the match and then go home having spent £0 the idea is to maximise revenue streams, get supporters to spend while they are there, come early and leave later, getting the pricing right is vital!

It really depends what your idea of 'right' is though. I mean if you go to one of these street food market places that are all over the place now you're lucky if you can get anything for less than about £12, that's just the going rate these days. If you're expecting to go to a PL stadium and get pie and chips for a fiver then you're going to be sorely disappointed, but it's about finding that sweet spot. In a lot of ways quality and choice is more important than price (to a point obviously). To a large extent the people who want to eat and drink at the game will do so regardless, as long as the quality is there. I can't imagine me ever wanting to eat at the game, I don't think I ever have, but if I want to stay after the game and have a pint or 2 I won't be put off by it costing a quid more than it does in a pub down the road, more by them not having stuff that I want to drink.

 

[toffeeblue9]

They'd do well to keep prices competitive.

People will get to the stadium early out of excitement, and begin to mould their match day routine. What's it's set, it's very difficult to change.

If prices, quality and comfort are there - people will get to the ground and spend. There's currently very little alternatives nearby so give the pull, rather than having everyone in town.

First impressions and all that.

This.

I drive to Goodison and more or less always have done - my ritual is to get a pint before the game (always one and one only), quick chat with my mates on the concourse then head straight home afterwards.

I already know that my pre-match routine and length of my match day is going to change a lot because I'll have to use public transport as parking seems out of the question.

So if I'm going to be on public transport, I'll probably end up having a few more drinks, maybe something to eat, I dunno - at the moment my "new" routine is a more or less a blank canvas. I haven't quite made up my mind whether my journey in from Mossley Hill will be a couple of trains or whether it'll be a couple of buses or a combination of the two, but I may also choose to hang around for a bit after the game to let the crowds die down at the station etc. Genuinely, all options are open but where I spend my money will be influenced by what I'm paying and the available options - there's already the Bramley Moore, there's the new Marquee next door to it, there's the new Blue House, there's Murphy's just along the way a little bit, and I would guess more places will start to pop up too. The ale/food on offer, the price of it and the convenience of it will all factor into how this develops, but there's every possibility the club could routinely get an extra £50 or whatever of my cash on any given matchday and I won't be the only one in this boat so pricing is just one of the things they need to get right, but if they nail the experience, the offering, the convenience and the cost then they could easily convince me and I expect a lot of other blues to part with more money.

They have far more scope to get people to spend money with the greater reliance on public transport, but that shouldn't make them complacent as there will inevitably be other options.

 

[jackyboy]

There is a lot of space in the lower wings.

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That's really helpful thank you mate. Hopefully with just being after two and completely open to anywhere in the south we should be okay. Think we'd get a cracking spec in the north but after a decade of the away fans I really fancy a change.

 

[BullensRoad]

Isn't he living in Vegas now, as a professional gambler (i.e. making money)? I'm sure I read that somewhere a few years ago - and if he ever bumps into Everton fans, they have a ball.

Lee Carsley confirmed it's true, but said the story exaggerated the amount of money he's making from poker.

 

[allen]

They said on north west news yesterday that they are doing a feature on the BMD test event tonight

There was one of BBC Breakfast, nationally, this morning.

I think it even lead the sport news. I was half asleep, but woke straight up when I heard “Everton.”

 

[Del-boy]

May have already been posted. But what’s the script with the video of the fella ordering a coffee and then walking off?

 

[Roader]

If the idea is to keep people locked out of the surrounding area of the stadium it's never going to work.

 

[Drico]

May have already been posted. But what’s the script with the video of the fella ordering a coffee and then walking off?

A discarded out-take from the Royle Family.

 

[SLAVEN BILIC]

May have already been posted. But what’s the script with the video of the fella ordering a coffee and then walking off?

He didn’t pay for the food first, then sent the lad for a coffee and then scarpered with the food, laughing like a tool.

 

[mahermi1]

He didn’t pay for the food first, then sent the lad for a coffee and then scarpered with the food, laughing like a tool.

What a bum..

 

[Street end man]

Yep only thing missing was "are ye aving that Dave"

 

[Rich1878]

Pinched this from another site
Its from Ten Street Social, down the road from the stadium. It's not far off from the prices at the new stadium. Personally, given that is probably a couple of quid difference, I'd prefer to spend my money at the stadium, knowing that it's going to the club

 

[Bez2k2k]

Any takings they made would have been completely offset by the cost of stocking up an entire shop for 1 day and bringing a load of staff in etc. It was a test event to make sure things worked and we get safety sign off, the last thing the club needed to do was introduce more complications that made the actual aim of the exercise more difficult.

The staff not already work for the club at the other shops? If the shop was done then it could still be open now. Selling.

 

[Jacko93]

Nice one, what were the facilities like in the corner, was the east stand concourse accessible or taped off ?

Wasn't accessible last night, but plenty of facilities.