Your definition of a hit is very loose. Coady was a hit, for example.
Also "minimum pitch requirement" being 17th place, a position even three years ago that would have seemed incomprehensible, and a position lower than we finished the season before, touted that as some sort of validation of Thelwell's work is disingenuous at best.
Finally, how exactly is the club's asset base value increased? Onana has gone up in value, other than that who else?
This is Kev's third crack at securing a serviceable forward for the club, he has failed horrifically in his first two cracks at it, if he gets it wrong a third time we'll go down.
I suspect McNeil is worth a bit more than he was at signing, at this point. Garner's value probably also increases this season if he stays healthy. We got quite the price, on that deal. Coady is a hit in the sense that we solved an immediate problem at low cost.
My approach is not disingenuous at all. There's more to this turnaround than the club's immediate-term performance on the pitch. That's the lesson Moshiri needed to learn. Instead, he went 'win-now' the way Boehly did, just not as hard. That only seems to work out when the club is only missing a key piece or two, and buys just those things. Otherwise, only the largest clubs by revenue can get away with it. I think Chelsea is also in for a rough ride, despite their revenue.
Many posters seem to think this is as easy as 'just go buy the cheap players other clubs succeeded with,' but it isn't. That demands, in an odds-based game, that the DoF hit a straight flush. It probably won't happen, no matter how good the DoF is. If you look at the data, a large percentage of transfers do not work out across all clubs. Most of the rest are not bargains. The most likely explanation for the result is that certain clubs get a little lucky for a while. Some clubs do a better job than others of putting themselves in position to get lucky.
Where I will agree with you is that the club simply must spend to secure a center forward that contributes goals, to keep us out of the relegation zone.