Ticketmaster will become Everton’s Official Ticketing Innovation Partner ahead of the 2023/24 season.
The agreement will cover the Club’s transition to the new Everton Stadium, which is currently under construction and due for completion in the 2024/25 campaign.
After offering assistance to Arsenal and Tottenham Hotspur during their stadium relocations, Ticketmaster is now set to accompany Everton on their exciting transition from Goodison Park to a brand new, state-of-the-art stadium on Liverpool’s renowned waterfront.
The new partnership also means that, from next season, Evertonians will benefit from Ticketmaster’s advanced technology when purchasing tickets on evertonfc.com. This includes 3D Virtual Venue, an innovation that will bring Goodison – and later Everton Stadium – to life and enhance the user experience when purchasing tickets and selecting seats for the match.
Fans will also have greater control over how they manage their tickets online using Ticketmaster’s state-of-the-art platform, while Season Ticket Members will retain the option to easily and quickly list their seat for resale for fixtures they are unable to attend, or to transfer their seat digitally to a friend or family member.
Richard Kenyon, Chief Commercial and Communications Officer at Everton, said: “We are excited about this new partnership with Ticketmaster and the benefits it will provide to our supporters. As we get closer to the move to our new stadium, it was important that we work with a partner with experience in stadium moves and a commitment to future innovation for the Club and our fans.
“Ticketmaster is also well-positioned to support our objectives for non-matchday activities at our new home, which will be very important to us in the years ahead.”
Chris Gratton, Managing Director at Ticketmaster Sport UK, said: “Everton’s exciting journey to their new stadium is a brilliant opportunity for Ticketmaster to partner with the Club and help them successfully transition as we have done with many clubs in the past.
“We’re delighted to be working with the team at Everton and look forward to partnering with them for a bright future.”
Supporters will be able to access the updated ticketing platform on evertonfc.com from Wednesday 21 June. There is no requirement for Evertonians with a supporter number to do anything as access details to all fan ticketing accounts will remain unchanged.
The upgrades to the new platform, offering further digital innovation and enhanced flexibility, will mean supporters will not be able to access their ticketing accounts from Thursday 15 June.