Everton have agreed a three-year deal with sportswear brand hummel which will see them manufacture and supply Everton with bespoke playing, training and travel wear ahead of the 2020/21 season.
As ‘technical partner’, hummel will kit out the Men’s, Women’s and Academy squads as well as the Club’s coaching and Everton in the Community staff.
Founded in 1923, Danish sportswear brand hummel are one of the oldest team sport brands in the world with an incredible footballing heritage. The deal will see the Blues become hummel’s global flagship club partner.
Umbro has been Everton’s technical partner since 2014 and will continue the partnership until the end of the 2019/20 season.
hummel CEO Allan Vad Nielsen said: “hummel is excited and honoured to partner with Everton.”
“Entry into the Premier League is integral to our ambitious growth plans, international expansion and focus on sport. Timing is also perfect as it is the 50th anniversary of Club legend Alan Ball introducing hummel to the UK market with his legendary white boots. Everton enjoys a massive following both domestically and globally, providing a fantastic engagement platform and positive outlook going forward.”
“We have great faith in Everton’s future plans, the Club’s impressive history and its many passionate fans – all providing a perfect fit for the hummel brand. We look forward to playing an active role in helping write the next chapter of the Club’s illustrious history.”
An update on when Everton’s new 2020/21 playing, training, travel and leisure wear will be available to purchase will made in the coming weeks.