Essex Blue
Player Valuation: £10m
Problem is, all the new money around will have the effect of pushing wages and transfer fees up so when buying you're not going to get as much for your money as you did this season. The so called financial fair play rules will also push transfer fees up since clubs will be after top dollar for anyone they sell so as to keep a lid on their net spending. Add in our case the need to pay off ban debt then I think we can probably assume that our activity in the transfer market will be limited.
Our debt is small and more than manageable, so I don't know why everyone is obsessed with wanting to reduce it?
It's the deficit that has been the problem, with us making a 9million pound loss last year. The new TV money will stop these losses, and there will not be a loss again until we spend MORE than our accumulated revenue, which includes ALL of the new TV money.
So we shouldn't be demanding a mere 10million of new TV money be spent on funding and maintaining player purchases, we should be demanding that ALL of the TV money be spent on acquiring and maintaining top quality new players, which depending on who you listen to might equate to an EXTRA 40million each season for the next three seasons.
I can't believe people are ambivalent towards an extra 40million each season for the next 3 seasons, as such a figure is more than double what you get for qualifying for the Champions League. It's how that money is spent that will determine who gets the advantage, but I refuse to accept that it does not represent an opportunity just because "Everyone else gets it as well".
The only people who will really benefit from paying off our debt are the major shareholders, as it will increase their return on investment if the club was to be sold.
If we are due an extra 120 million in the next 3 years, then we should be accessing ALL of that cash this Summer IMO, or at least have someone loaning us an extra 30 or 40 million as they know they will get it back next season.
We have benefited considerably from the previous TV deals, Andy Johnson, Lescott and Howard etc etc wouldn't have been playing for Everton without the big increases in revenue that have been brought about through previous TV deals, imo.