Foot Long Hot Dog
Player Valuation: A packet of pork scratchings
The £15m was the difference in TV revenue between finishing 6th and 17th.013 season first place 15.1 mil, 20th place 755k. So finish 6th get europa and 15 mil, and lose it the season after, due to the inevitable euro slide down the league table places, and the financial loss each lower place brings and the inevitable relegation battle, combined with trying to keep your best players, and attract others to replace the ones that want a champions league club and leave, makes it a gamble for any mid-table club with limited resources.
Believe me, its about staying in the premier league, thats it
It'd not even included any revenue benefit from the EL