Who let Everton/Koeman down?

[Billy Dean]

Jesus.

 

[Yayabo]

Apologies, if this point was touched upon.

Whoever the negotiating team was failed to adapt to the environment they were in. It was obvious once the window heated up, that many teams were now looking at Everton as a Big Money Team. On the limited information we have it seems teams, players, and agents were playing this card, and the negotiation team were still using an old handbook. Everton were being used as the, that "guy across the street just offered me a better deal on the Cadillac". No harm no foul, maybe a shoulder shrug, but other teams may be looking at that as gospel. Just failure to adapt.

The old handbook may have also said wait until the end of the window, other teams will have to blink, maybe will get a better deal. This didn't work out to well.

Again, limited information, but slow to adapt to a different market, or lack of talent in in dictating the market, rather than the market dictating you.

 

[rochdaleblue]

And that's fine, but it doesn't mean anything other than that Everton didn't handle the window well, to put it mildly.

Here's how it should have worked. Bid for, say, Witsel. Set deadline internally for getting the deal done. Deal with club, get fee agreed, talk to player etc. If all isn't sorted by the time the deadline is met, walk away and on to the next identified target on the list.

Everton, quite clearly, did not do this, with any target whatsoever, if indeed we ever had targets in the first place. So again it comes down to this - Moshiri is either a fraud, or he and his assembled team at Everton are incompetent. There's no other possible conclusion to come from - he's either a fraud, or thoroughly incompetent.

Couldn't agree more with a lot you have said. The identification of the players I don't think has been a problem, but it's disgraceful how witsel was allowed to dictate to us all summer in the hope he would sign. We should have set a timescale if he isn't willing to commit we move into our next target. Most of our targets seemed to have 'used' Everton's interest to enable them to sign enhanced contracts at the club or elsewhere. The lessons learnt from this window must ensure that the failings of this window are never repeated again.

 

[d4kyxx]

????

In his Stoke press conference he mentioned he thought it was today

 

[brieverton]

It indeed does come down to the remaining presence and influence of Kenwright and Elstone who are clearly not of the calibre required in closing deals in these scenarios.

I liked what I briefly heard from Ryazantsev in the summer, was he involved in negotiations at any point? Whilst I was impressed with him, I understand his primary role relates to the club's financing of the ground move? If so, leave him to that.

This is without mentioning Walsh and what looks like an obvious ambiguity / overlap of roles with both Kenwright and Elstone, and the possible duplication of work on one hand, with other tasks left neglected on the other.

The ultimate responsibility lies with Moshiri. January would be the wrong time to re-assess, but if we are experiencing similar difficulties 12 months hence he would have shown that he is not capable of addressing some of the critical deficits at the club that have plagued us for a generation.

Let him absorb the events of the summer now and put the reforms and building blocks in place. No more dry runs.

 

[VaguelyBrown]

Surely this question is impossible to answer without in-depth working knowledge of exactly what happened yesterday, how the club operates in the market, and who said what to whom, and when?

So I don't know, but someone and in a big way

 

[Kytoffee]

@theesk

The issue I see with your write up is comparing our initial sales pitch to that of salesmanship in general. Typically, a consumer doesn't have anything to gain in engaging with you if they are not interested in your product. This isn't true here, actually the opposite is true. It's in players and agents best interest to string an interested team along, as it boosts their negotiating position with other clubs, or the club they are currently contracted with. Everton having money is all the better for them to use us as leverage. Actually closing the deal is the harder part...

 

[Donald Twain]

Me!

 

[Goat]

http://www.telegraph.co.uk/football...ttenham-the-anatomy-of-transfer-deadline-day/

Stage Six: Sissoko goes rogue
8pm – Repeated attempts by Everton to contact Sissoko and his agent fail. He even refuses to return a call from Koeman to welcome him to the club.

 

[prestwichpotter]

I agree but Koemans words after last Sat -3 or more players to fetch in whoops!

The last few days of the window are just a lottery though with teams second guessing one another and playing silly beggars. We had the same with Berahino and in the end just gave up and moved on to Bony. Much rather have 3/4 decent additions to the squad than 8/9 panic buys......

 

[Bullet]

From the front page: https://www.grandoldteam.com/2016/0...ads-failed-delivery-evertons-transfer-window/

The over-riding feeling of this transfer window is frustration that we’ve again failed to take full advantage of an opportunity presented to us given our new major shareholder, new manager and Director of Football. It’s clear our recruitment process failed us and as a result we will find it more difficult to advance at the pace we the fans, and I’m sure Moshiri and Koeman had hoped.

I want to give some thought as to why the window has turned out the way it has.

Anyone who has successfully sold products or services, or anyone who has successfully recruited people at the highest levels knows that the most difficult part of the task is usually getting the initial interest. It’s getting that first communication compelling enough to engage the customer or target. That’s why companies spend billions each year on promoting their brand, so that when the opportunity comes along to present the brand to a customer or target there’s as high an engagement rate as possible. Why? Because once you have the engagement, assuming your product or proposition makes sense the rest in my experience is, on a relative basis, much easier.

Now what’s the above got to do with Everton?

We operate in a highly competitive environment and we’re clearly not a premium brand in our own right in the modern game. There are plenty of positives of course, our Premier League status, our fan base, our manager and some of our previous recruitment successes with our players and current squad. There are also negatives – we’re not consistently in Europe, we’ve not won a trophy in 21 years, and we’re some way off being able to guarantee levels of performance and success that attract the very best players.

In examining what we achieved in the transfer window, it seems to me at least that we got the initial pitch correct. We were able to engage our targets and their agents early on in the process of them becoming potential Everton players. The range of players we were linked with suggests that getting through the door to speak to a Witsel, Mata, Carvalho, Brahimi etc was not overly problematic.

The real issue was how and why none of these prospects and several later in the window, even though of lower stature in the game, could not be closed and become Everton players?

For some it was money – Witsel for example where ultimately we pulled out, others Carvalho as an example, listened to the pitch but was not convinced. However many, particularly later on in the window got down to final negotiations, and this is where the problem seems to lie, particularly with overseas players – ultimately we did not have the skills and experience to see the deals across the line.

So what’s to be done about it? Moshiri and Ryazantsev proved their abilities in attracting talent by bringing Koeman and Walsh to the club, and certainly in keeping Lukaku at the club through their meetings with Raiola. Kenwright and Elstone, well what can be said?

Something very badly went wrong in terms of preparation, negotiations and ability to close. I doubt Moshiri with all his experience will allow a similar situation in January. Was he wrong to entrust this element of the task to his Chairman and CEO as the window progressed? Where Moshiri went wrong was in my opinion, not remaining fully briefed on the progress, or lack of, and any issues that were arising. Perhaps towards the end of the window he became more aware of this, particularly with his comment on the state of the transfer window. However the truth is outside of Kenwright and Elstone he had few alternatives to turn to inside the club or board.

Where does it leave us? In organisational terms we need to be able to execute deals efficiently, and in a timely manner with a proper process. I’m not concerned about identification of targets, Walsh and Koeman are perfectly adept at this, Walsh in particular, nor about our initial approach. I am concerned though at Board level we do not have the right people to see us meet our objectives and that’s where the change has to come – something that won’t be lost on Moshiri.

There was considerable talk early in the summer about the prospects of David Dein being introduced into the club. Additionally the BP CFO, Dr Brian Gilvary has been heavily associated with a non-executive position on the board. Neither of these have come to fruition yet, perhaps the timing will coincide with the next phase of Moshiri’s acquisition when he exercises his options agreement with Kenwright, Woods and Abercrombie. I can only hope so.

I’ve read the local media talking about the successes of the window, adopting a balanced approach that we’ve done OK because we’re stronger now than we were at the end of last season. Well frankly that’s not good enough. We have to judge the window on the opportunity that was presented to us and how we failed to take anything like full advantage of that. Had we done so, especially given the start to the season on the pitch, we would have been in a great position to move forward. Sadly we haven’t, and again we’ve allowed our competitors to strengthen at a greater pace than we ourselves have done.

You can’t catch up if you’re still running slower than your completion, and because of the organisational and personnel issues in this window that’s exactly what has happened. We need a football man experienced at the very highest levels of the game in the Chair to run negotiations and a truly world class CEO to execute the deals as they are agreed. Sadly we had neither, and for a while at least our progress on the pitch will be much more difficult because of it.

This post seems to me to be an attempt to reconcile two conflicting ideas. We're now super rich but we've spent nothing (net) in the transfer window. In refusing to abandon the highly attractive, but unsubstantiated, narrative that we have a gigantic budget the most convenient explanation is that BK, a man who has more experience negotiating transfer deals than the large majority of Premiership owners, and Elstone are so unbelievably inept that they literally can't spend £1 (net) of this gigantic budget over the course of two months.
It's possible, they clearly didn't perform well, but it's also possible they make convenient scapegoats to avoid an inconvenient truth. The budget is not so gigantic after all. There's money to spend but it was greatly exaggerated so the transfer team had to tread cautiously in an attempt to attain value. This caution decreased after the sale of Stones and would have decreased much further if Lukaku also went for big money. He didn't, and that wasn't settled until late in the window, so only a limited time remained in which to spend what was there.

 

[AdaBrummieblue]

http://www.telegraph.co.uk/football...ttenham-the-anatomy-of-transfer-deadline-day/

Stage Six: Sissoko goes rogue
8pm – Repeated attempts by Everton to contact Sissoko and his agent fail. He even refuses to return a call from Koeman to welcome him to the club.

Are these lot just seeing this? It's (fairly) common knowledge. The guy blanked a football legend and also a frickin' private jet. I'm glad we didn't get the flashy git. He'll be off from Spurs after a year cos Real Madrid want him again.

 

[lancs blue]

the club has just been out thought by players agents using us to lever better deals elsewhere. would have thought walsh and co would be wise to it but obviously not. amateur night at the asylum

 

[Joey66]

http://www.telegraph.co.uk/football...ttenham-the-anatomy-of-transfer-deadline-day/

Stage Six: Sissoko goes rogue
8pm – Repeated attempts by Everton to contact Sissoko and his agent fail. He even refuses to return a call from Koeman to welcome him to the club.

why were Sky Jimmy white lying then?

 

[Saint Domingo]

Hopefully we will learn our lesson. Happened to United as well the first summer after Gill and Ferguson left the club. We'll be fine if we get the right people in place for the next few Windows and maintain performance on the pitch until then.