Most of the replies on this thread focus on the global dimension. I'd be happy if we became more visible on Merseyside! You could walk all through Liverpool as a visitor and not know there were two clubs in the city. Yet you'll be bombarded with RS posters and ads, whether it's about their merchandise, their stadium tours, their mere existence....
I had occasion to fly out of Liverpool Airport this week -- to be confronted with a lifesize photo billboard of Gerrard and co on the stairs leading up to the security gates! Get through security, and yet more billboards, plus various retailers with shelves adorned with RS merchandise. In response there was one shop with a couple of shelves with small Everton stuff like key rings. Even the JD Sports airport shop has, after a spell selling the Everton kit, gone back to only stocking just a few old Everton t-shirts.
How we are still getting 40,000 crowds turning up to support us is absolutely incredible given the limited exposure of the club locally, never mind nationally or globally. It must be extremely difficult for the younger generations to get attached to and stick with the club when faced with a PR force as strong as that of the RS and with so little fight being put up by the club for their hearts and minds in response.
