Warhammer has a reputation for being really sweaty, nerdy and it's demographic often seems populated by heavy set metal virgins. But the actual product, and the worlds/factions they have created are really well designed and interesting. I think the fact that you can potter away and get better at something quite intricate like painting and modifying what you've bought on a week night is good fun.
If they got some deodorant and a garden hose in there the shops would clean up nice, and I will not for one second consider that this hobby is in any way comparable in nonceiness to WRASSLIN because anyone who watches that needs their hard drive taking to the met