There's only so many top drawer players to go around, and the absolute fact is that none of the really top drawer ones are going within 40 miles of Newcastle unless playing there for another team.
Like us, they have missed the boat. The money that is needed now to make a difference is too huge and the gap too big. Stick the prestige of the CL into the mix and they haven't got a cat in hells chance of joining the party.
80% of the league is owned by Billionaires.