Arsenal are a massive team globally, were not.
Then there's the problem of getting world class players in. To get someone to say no to a cl club and come here your looking at 9 figure fees and 400-500k a week in wages to take us to the next level. Your looking at about 4 world class players costing in the region of 100-150m. Then your looking at a 500m stadium.
A steady 3-4 seasons of cl football, only then can you sell the club.
Your literally looking at a man city type revolution, and it will probably take the best part of a decade to do it. That's assuming the top 6 haven't broken away into a euro league
The comparison to Arsenal is fair but largely irrelevant for the discussion now. He has deemed Arsenal an unworthy investment or at least that £550m is worth more than his stake. The big reason why was him having no control of the direction of the club was a central reason why. That is simply not an obstacle he would face at Everton and therefore the difference in size is irrelevant.
The top 6 as a united body is fracturing at the seams. Tottenham are struggling currently, Arsenal are also fraying and the long term trend for Chelsea is problematic. There is every opportunity for other sides to get in and amongst it. We represent the best opportunity for it.
The Premier league is far too big a cash cow for sides to go off and make a Euro league. The CL revenue has not grown at anything like the rate the PL has. Why would the PL teams sacrifice that advantage, plus a healthy pay off of the CL for a CL style league on it's own? Each year that goes by makes that less likely.
I suspect the stadium will come in at less than 500 million, the spurs stadium was heavily under budget in the end in London. I suspect we are looking at 350-400 million. There is every opportunity for that to be paid at a sustainable rate back, with the entirety of the interest payments being paid back by (some of) the increase in ticket sales. The opportunities then to sell commercial boxes, and generate associated sponsorship revenues give enormous benefits.
Everton as a brand is an extremely unique and untapped brand. We are arguably unrivalled in our history and tradition in the game. For example Liverpool, in spite of all their trophies have had fairly recent success (they didn't win the FA cup for the first 87 years of our existence). The quirky stories are essential in creating a brand, a history and ultimately being monetised. Everton have a history, being founder members of both the football and the Premier League that few other clubs can compete with. Usmanov being an investor will be aware of this, and aware of the opportunities if the brand can find a way to monetise itself.
We are currently very close to the top 6. It would require very little additional revenues to get there. We could well do it this season.
Perhaps most importantly, he gets a seat and an opportunity to make a bundle from an area of huge opportunity. Liverpool the city like Everton the club is also an untapped resource. With Brexit coming there are opportunities abounding.
Any serious investor would take Everton seriously. We have plans to build a world class stadium in arguably the best situated sports area in the country (on a world known World Heritage site). We play in the biggest sports Franchise in the world. We are a central member of that, and have been from the moment it was formed to the modern day and everything in between (there is not another club who could claim such centrality). We are available to buy for a relative pittance due to a prior share price agreement and could well break the top 6 before he even puts a penny in. Everything is in place to build a super club, in a super stadium in a A1 location in a rejuvenated UK city. All for less than what he received for his share of Arsenal.
Lets not try to paint this is as some sort of illogical manouvre.