The wanton destruction of this club form certain people who run it is nothing short of genius. After a decades worth of very real relegation worries and battles we as a fanbase were in prime position to be exploited and manipulated. It took very little from Kenwright after the 90's to make us safe, build himself up as some sort of saviour and cultivate the clubs image as plucky underdogs fighting againt the world. By the time most of us understood what was happening it had already happened and was to late and to well done to just be easily undone.
Gone was the tradition and culture of Everton Football Club that had served us so well, gone was the belief in our motto and in their place was stuff about bringing knives to a gunfight, patronising crap like people's club (with the implication being that Everton represented the working man/woman's struggle) along with endless dire warnings of apocalyptic disasters looming on the horizon if we dared question the status quo ("be careful what you wish for" "we could do a Portsmouth", "at least we're not Aston Villa").
After over a decades worth of brainwashing under
Moyes the job was done and the club was unrecognizable. We'll never return to what we once were while certain people hang around the club like a bad smell and continue to push their vision of mediocrity and disgustingly low expectations on the club.
