Woodley might have instigated it but so far since his defence against hendo he has thrown up fights against gsp nick diaz and now Woodley. I dont blame him for it just wish champs would go back to defending against number 1 contenders. But then again i reckon the term superfight gets thrown around way to easy so who knows
I know what you mean about no.1 contenders but I think now the UFC has new owners we'll see less of that and more of the fights people (casuals) want to see (money fights). Although I guess the Interim belts sort of put the no 1 contender forward.
In fairness to Bisping...
He beat Anderson Silva, Luke Rockhold and Dan Henderson within 8 months last year! That's impressive in the fight game.
Bisping has spent his entire career being called out by everyone, as people always seem to underestimate him.
There is strong talk GSP is coming back for the right deal and a title fight at MW would be massive, you can understand Bisping wanting some of that and putting his name out there. I think for GSP and the UFC as well a title fight vs Bisping would be more appealing than one against Yoel (if he were Champ).
Diaz has a far bigger name than his talent warrants so I don't blame Bisping for mentioning it, but can't see it happening.
As I mentioned before Woodley is using names to try and get his over. For someone who has been in mainstream films, presents on Fox Sports and is the WW champion, he's not the draw you would expect him to be. Hence his need to use McGregor and Bisping to try and promote himself.