So much rubbish being written in this thread.
There is not a 'media conspiracy' against us. The very word 'Conspiracy' suggests a secret plan to marginalise us.
What there is though is an unquestionable and highly visible bias against us. It dates back many years, if you know your history.
Its roots can be traced back to the days of Harry Catterick, when the mass media of the 1960s first started taking notice of football as mainstream entertainment and not just as sport. Bill Shankly embraced the media. Catterick shunned it. The media, naturally, then favoured covering Shankly.
Catterick won two league titles with two rebuilt sides, one FA Cup that featured one of the all time great cup final comebacks, and also reached another FA Cup Final in that time too. He rarely gets mentioned as a managerial great, whereas the likes of London-based managers who won far less often do.
Then you carry on into the 1970s, a barren time and yes under the RS shadow, but we still had Bob Latchford, another not fully lauded by the national media as a major striking star of the 1970s.
Into the 1980s, we won lots of trophies - the media famously calling us 'the team of no stars', a disrespectful put down whilst they rushed to a terrible Man Utd team's defence constantly, 1985 Cup Final the one exception.
Yes, the 1990s were crap. Unfortunately right at the time the Premier League started, the league we as one of the 'big 5' helped to create.
The 2000s though ensured there was no doubt of the bias.
From the constant daily stories selling Rooney for 18 months, spread by a journalist later sacked by his newspaper for his conflict of interests (he had shares in Stretford's agency and stood to gain financially from the transfers he was desperate to engineer).
The extremely high number of ex-Reds in the media who naturally are totally biased, not only to Liverpool but obviously arent going to praise Everton.
You have Mark Lawrenson on the BBC website giving predictions every week, a pundit who has tipped Everton to draw 17 times this season, twice as much as virtually every other team (he hates tipping us to win, whilst also never tipping Liverpool to lose one game all season).
http://www.bbc.co.uk/sport/football/39270121
You have Danny Murphy calling us 'inconsistent' on MOTD on February 11th after we drew 1-1 at Middlesboro, when we actually lead the form table since January 1st, whilst he never says anything similar about Liverpool when they lose to Hull and Leicester but beat Spurs and Arsenal.
You have Matt Law of the Daily Telegraph (or possibly the Chelsea PR dept), who wrote daily BS about John Stones going to Chelsea through the summer of 2015.
You have the Daily Mirror, infamous for trying to sell Leighton Baines to Man Utd for 3 years solid, before they finally gave in when Utd basically became also-rans post-Fergie and under Moyes and LVG.
You have Sky, where the top 6 can become the top 7, the top 6 can become the top 5, the top 5 can become the top 4.... all based entirely on where Everton are in it, and more importantly where Man Utd and/or Liverpool are.
You have the Daily Mail, and the likes of Martin Samuel, who rushed to the defence of Bill Kenwright on many occasions over the year, nearly always when there was fan unrest threatening to boil over and cause Bill trouble. He also thinks Everton is less of a club than his beloved West Ham and has often written this.
You have Martin Lipton, formerly of the Mirror, who famously defended writing absolute fiction about Lukaku a few years back and the day after Everton had spent £28m on him, had the headline 'ROTTEN LUK' on the back of the Mirror, parroting Mourinho's briefing about how he only sold Lukaku because Rom had a 'terrible attitude', thus crapping on what was actually a massive transfer for us and a statement of intent.
You have the many reds in the media who patronise the hell out of us, the likes of smug Carragher and clueless Redknapp, constantly selling our players, claiming to know their plans personally.
There are unquestionable people in the media, typically London-based journos who support London teams, but also some Northern journos too who support Utd and Liverpool, who do not wish to write about us in a favourable light.
Just tonight there is Daniel Taylor from the Guardian - a Man Utd-supporting journo who wrote a gushing book on Sir Alex and who recently wrote a book on Notts Forest with a foreword from Mourinho - who's written a very critical article on Koeman claiming 'double standards' regarding his treatment of Lukaku. Besides the fact managers always want to keep their best players and there's a manager/player divide so 'double standards' never come into it. He's never written anything similar on any other high profile manager, least of all the two he loves in Fergie and Mourinho.
There is so much more that I could write, but I'll stop there because the point has been made. There is a media bias about Everton. MOTD showed that yet again tonight. Couldn't even be bothered to mention DCL's goal, Barkley's play and England call up, Davies/Gueye et al, so busy they were in pushing a sale of Lukaku.
Yes, the only way to stop this is to win things... in theory. As shown above, from history, even when we won things our media coverage was still below par. There is just inherent bias. Claiming there isn't and making fun of those who state there is, making people out to have unwarranted chips on shoulders shows an extreme lack of knowledge of history.