The Martinez Effect

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The Martinez effect - Hapiness increases 100% , sexual desire 99%
Everton playing 101% bosser footy.
 

voodoobloo said:
We have a tendency as Blues to undersell our club.
We are an extremely attractive proposition for a manager (like Martinez himself).
Certainly he won't go anywhere in the world where he would enjoy more control and support than at our magnificent roaring beast of a club
Click to expand...

Martinez sells the history of the club to the players, i love him for that. This article is boss about him

http://www.independent.co.uk/sport/...ez-on-a-mission-to-close-the-gap-8771729.html

He is his own man and over time he will doubtless seek to introduce a football philosophy which is as far removed from that of David Moyes as Catalonia is from Clydeside but Roberto Martinez already shares one strong sentiment about Merseyside football with his predecessor. That the gulf in spending power between Everton and Liverpool is simply not appreciated.

“Huge,” the new Everton manager says of the comparative resources available to Liverpool. “People don’t realise. But I think it speaks volumes of the character of Everton to be able to finish in the last two seasons above Liverpool. That shows you that it can be done.”
The challenge facing any Everton manager is that getting one over on the lot from across Stanley Park and fighting it out with those clubs who are in a different financial galaxy must be done, in the eyes of the fans. Martinez knew all about that from the moment he first walked in through Goodison Park’s main entrance and through the wood-panelled corridors adorned with images of its glorious past. But it struck him twice over when he began “trying to get impregnated with the history of Everton” as he puts it.
Every night in his first two weeks as manager, Martinez sat down to work through a three-disc DVD set of Everton’s history and it was footage from 1933, of Dixie Dean and Co being interviewed on the Goodison pitch about the FA Cup final in which they beat Manchester City, which struck him most. “When you see the team Dean was playing in doing that little recording on the pitch, that gives you a huge sense of it,” he says from the early-morning serenity of the Goodison canteen, not long before the calls start raining in at 9am. “You think, ‘That’s the same ground we play on’. It puts it into perspective – that it’s a place of such respect.”
He played back the broad sweep of history too. “Everton has won nine titles and that is an incredible piece of history,” he says. “I’ve watched all the chapters from Dixie Dean, through the post-war seasons to the Howard Kendall times and the transition period when Gary Lineker went to Spain and Everton managed to win the league.” Yet it is Kendall’s part in the storied history which he lingers on.
It was just as Martinez was starting his youth career at the tiny Catalan town of Balaguer that Kendall arrived as the first Englishman in the closed Basque world of Athletic Bilbao. “I was growing up as a young boy at that time and Howard Kendall was a name that struck you because he was one of the first foreign managers in La Liga,” the 40-year-old relates. “Of course, Bilbao is a club with real strong values where they don’t use foreigners at all, so to have a foreign coach he had to be good. You wanted to know why and what he’s done in the past – and then you see what he did at Everton…”

Kendall nearly did not accomplish anything here, of course. Martinez’s box set will certainly have charted how he embarked on a whirlwind of buying and selling in the summer of 1981, broke Everton’s transfer record to buy Adrian Heath the following January and by 1983 was returning home to find graffiti on his garage, demanding he resign. Chairman Philip Carter refused to countenance that, allowing the young players Kendall had gradually assembled – Kevin Ratcliffe, Trevor Steven, Gary Stevens and Graeme Sharp – to take the team to a defining period in its history.
“He had an incredible influence here,” Martinez reflects. “He was different – the way he arrived and his methods, which you would say were really modern at that time. He needed an incredible support from Philip Carter at that time, as chairman. He was really close to losing his job and all of a sudden he became manager of one of the most successful teams in the modern era. To see how they got together and developed that extra spirit – you get a lot from that. I think he was a very important stamp in how the club is.”
Moyes and Martinez share that belief in testing youth, of course, Moyes creating an infrastructure for finding and developing talent which you sense Martinez has found to be even more all-encompassing than he expected. “We have 233 [youngsters] up to the age of 16,” he says. You also feel that the couple of telephone conversations he and Moyes have squeezed in among their pre-season travels – each of them 10 minutes or so in duration – have not strayed much beyond the practicalities of a handover.

“We’ve discussed more the day-to-day and how the club has evolved and what things needed to be done that haven’t been done yet,” Martinez says. “They are huge shoes to fill but if you ask me would you prefer to come into a club like Everton, where everything is in place and you can benefit from the previous work, or you can go to a club starting from scratch, the answer is clear.”
One of the Spanish clubs Martinez has always expressed an admiration for is Villarreal, who have periodically broken the two-club Spanish hegemony – and eliminated Everton from the 2004 Champions League into the bargain – by imbuing young players with one system of football. But Everton’s aim must be vastly higher than that of the ceramics town side, Martinez says – there must be patience, and he will not set targets for the campaign which starts at Norwich City today, but he believes the creed of sustainable development can enable Everton to deliver the same potential to compete for titles which billionaires have done at other clubs.
“There is an understanding that, as it is, we are not in the financial top six,” he says. “Financially, those clubs work in a different place. But I think everyone at Everton knows we belong in that group. We belong there through history, what the football club means, through success in the 1980s and how Goodison Park has been an incredible landmark in British football.
“You can have a big blank cheque to get you into that level, or patient work. That patience has to be there. We know we have to have it. But my dream, the football dream, would be bridging that gap. In our DNA, Everton belongs as one of the top clubs that should be competing for titles.”
It has been another parsimonious Everton summer, even though the spectacle of Martinez signing four players in three days was a novelty to fans used to the deadline-day deals of the Moyes era. Martinez went back to Wigan for his first three signings – £5m Arouna Koné, Antolin Alcaraz on a free and goalkeeper Joel Robles for what looks like a steal at less than £1m following his impressive term on loan from Atletico Madrid. Tim Howard’s position is by no means impregnable.

The 19-year-old Barcelona forward Gerard Deulofeu, whose arrival on a season’s loan demonstrates the Spanish club’s regard for the Martinez way, is the individual to watch. So too, from within, 19-year-olds Ross Barkley and John Stones. It is Barkley’s mentality which points to something special in one of the few sources of encouragement from England’s Under-20 tournament this summer. “This is football. You play with your feet so you are going to make mistakes. It is a game of errors,” Martinez says. “But what I look for from players is how you react to a mistake: does it stop you getting on the ball again? Do you become a bit more cagey? What I have seen from Ross is that it doesn’t matter whether he makes a mistake, he is ready to get on the ball again. He just carries on playing in the same manner.”
All that can be said with certainty about Martinez’s Everton is that it will be a different, more ebullient style of play. “It’s just about bridging that gap between playing in a different way and being a bit different on the pitch: that’s my objective this season,” he says. Though he does not expound at length on the lessons learnt from his Wigan Athletic side’s relegation – the defensive vulnerability proved fatal – there can be no doubt that he has carried them through the summer.
Even as he speaks, Goodison is evolving. Gone is the top-floor press room at which opposition managers have been arriving breathless for years. There are plans to make the press conference walk a ground-level stroll, perhaps before Jose Mourinho’s Chelsea arrive three weeks from now. Martinez has weighed Everton’s history carefully and is ready to make that the only new home comfort for those who visit this grand old place in search of points.

My other life: Catalan conversation
I once said that it would be great to have Salvador Dali as a dinner guest and to hear all those stories about his life and to find out what it meant to him to be a Catalan. Other people I’d like to sit around a table with? Johan Cruyff, who changed Barcelona’s philosophy when he went to Barcelona in 1988 – the hardest thing for any manager to do; he started the way they play now. And John Malkovich – I think he is an excellent actor.
Starter’s orders: Last Toffees debut
* Everton’s last new era kicked off with a certain Paul Gascoigne and David Ginola on the books. Gazza was loaned out to Burnley in the first week of David Moyes’ reign in March 2002, which kicked off with a 2-1 win over Fulham. David Unsworth and Duncan Ferguson found the net as Thomas Gravesen was sent off.
 
Moomin said:
Martinez sells the history of the club to the players, i love him for that. This article is boss about him

http://www.independent.co.uk/sport/...ez-on-a-mission-to-close-the-gap-8771729.html

He is his own man and over time he will doubtless seek to introduce a football philosophy which is as far removed from that of David Moyes as Catalonia is from Clydeside but Roberto Martinez already shares one strong sentiment about Merseyside football with his predecessor. That the gulf in spending power between Everton and Liverpool is simply not appreciated.

“Huge,” the new Everton manager says of the comparative resources available to Liverpool. “People don’t realise. But I think it speaks volumes of the character of Everton to be able to finish in the last two seasons above Liverpool. That shows you that it can be done.”
The challenge facing any Everton manager is that getting one over on the lot from across Stanley Park and fighting it out with those clubs who are in a different financial galaxy must be done, in the eyes of the fans. Martinez knew all about that from the moment he first walked in through Goodison Park’s main entrance and through the wood-panelled corridors adorned with images of its glorious past. But it struck him twice over when he began “trying to get impregnated with the history of Everton” as he puts it.
Every night in his first two weeks as manager, Martinez sat down to work through a three-disc DVD set of Everton’s history and it was footage from 1933, of Dixie Dean and Co being interviewed on the Goodison pitch about the FA Cup final in which they beat Manchester City, which struck him most. “When you see the team Dean was playing in doing that little recording on the pitch, that gives you a huge sense of it,” he says from the early-morning serenity of the Goodison canteen, not long before the calls start raining in at 9am. “You think, ‘That’s the same ground we play on’. It puts it into perspective – that it’s a place of such respect.”
He played back the broad sweep of history too. “Everton has won nine titles and that is an incredible piece of history,” he says. “I’ve watched all the chapters from Dixie Dean, through the post-war seasons to the Howard Kendall times and the transition period when Gary Lineker went to Spain and Everton managed to win the league.” Yet it is Kendall’s part in the storied history which he lingers on.
It was just as Martinez was starting his youth career at the tiny Catalan town of Balaguer that Kendall arrived as the first Englishman in the closed Basque world of Athletic Bilbao. “I was growing up as a young boy at that time and Howard Kendall was a name that struck you because he was one of the first foreign managers in La Liga,” the 40-year-old relates. “Of course, Bilbao is a club with real strong values where they don’t use foreigners at all, so to have a foreign coach he had to be good. You wanted to know why and what he’s done in the past – and then you see what he did at Everton…”

Kendall nearly did not accomplish anything here, of course. Martinez’s box set will certainly have charted how he embarked on a whirlwind of buying and selling in the summer of 1981, broke Everton’s transfer record to buy Adrian Heath the following January and by 1983 was returning home to find graffiti on his garage, demanding he resign. Chairman Philip Carter refused to countenance that, allowing the young players Kendall had gradually assembled – Kevin Ratcliffe, Trevor Steven, Gary Stevens and Graeme Sharp – to take the team to a defining period in its history.
“He had an incredible influence here,” Martinez reflects. “He was different – the way he arrived and his methods, which you would say were really modern at that time. He needed an incredible support from Philip Carter at that time, as chairman. He was really close to losing his job and all of a sudden he became manager of one of the most successful teams in the modern era. To see how they got together and developed that extra spirit – you get a lot from that. I think he was a very important stamp in how the club is.”
Moyes and Martinez share that belief in testing youth, of course, Moyes creating an infrastructure for finding and developing talent which you sense Martinez has found to be even more all-encompassing than he expected. “We have 233 [youngsters] up to the age of 16,” he says. You also feel that the couple of telephone conversations he and Moyes have squeezed in among their pre-season travels – each of them 10 minutes or so in duration – have not strayed much beyond the practicalities of a handover.

“We’ve discussed more the day-to-day and how the club has evolved and what things needed to be done that haven’t been done yet,” Martinez says. “They are huge shoes to fill but if you ask me would you prefer to come into a club like Everton, where everything is in place and you can benefit from the previous work, or you can go to a club starting from scratch, the answer is clear.”
One of the Spanish clubs Martinez has always expressed an admiration for is Villarreal, who have periodically broken the two-club Spanish hegemony – and eliminated Everton from the 2004 Champions League into the bargain – by imbuing young players with one system of football. But Everton’s aim must be vastly higher than that of the ceramics town side, Martinez says – there must be patience, and he will not set targets for the campaign which starts at Norwich City today, but he believes the creed of sustainable development can enable Everton to deliver the same potential to compete for titles which billionaires have done at other clubs.
“There is an understanding that, as it is, we are not in the financial top six,” he says. “Financially, those clubs work in a different place. But I think everyone at Everton knows we belong in that group. We belong there through history, what the football club means, through success in the 1980s and how Goodison Park has been an incredible landmark in British football.
“You can have a big blank cheque to get you into that level, or patient work. That patience has to be there. We know we have to have it. But my dream, the football dream, would be bridging that gap. In our DNA, Everton belongs as one of the top clubs that should be competing for titles.”
It has been another parsimonious Everton summer, even though the spectacle of Martinez signing four players in three days was a novelty to fans used to the deadline-day deals of the Moyes era. Martinez went back to Wigan for his first three signings – £5m Arouna Koné, Antolin Alcaraz on a free and goalkeeper Joel Robles for what looks like a steal at less than £1m following his impressive term on loan from Atletico Madrid. Tim Howard’s position is by no means impregnable.

The 19-year-old Barcelona forward Gerard Deulofeu, whose arrival on a season’s loan demonstrates the Spanish club’s regard for the Martinez way, is the individual to watch. So too, from within, 19-year-olds Ross Barkley and John Stones. It is Barkley’s mentality which points to something special in one of the few sources of encouragement from England’s Under-20 tournament this summer. “This is football. You play with your feet so you are going to make mistakes. It is a game of errors,” Martinez says. “But what I look for from players is how you react to a mistake: does it stop you getting on the ball again? Do you become a bit more cagey? What I have seen from Ross is that it doesn’t matter whether he makes a mistake, he is ready to get on the ball again. He just carries on playing in the same manner.”
All that can be said with certainty about Martinez’s Everton is that it will be a different, more ebullient style of play. “It’s just about bridging that gap between playing in a different way and being a bit different on the pitch: that’s my objective this season,” he says. Though he does not expound at length on the lessons learnt from his Wigan Athletic side’s relegation – the defensive vulnerability proved fatal – there can be no doubt that he has carried them through the summer.
Even as he speaks, Goodison is evolving. Gone is the top-floor press room at which opposition managers have been arriving breathless for years. There are plans to make the press conference walk a ground-level stroll, perhaps before Jose Mourinho’s Chelsea arrive three weeks from now. Martinez has weighed Everton’s history carefully and is ready to make that the only new home comfort for those who visit this grand old place in search of points.

My other life: Catalan conversation
I once said that it would be great to have Salvador Dali as a dinner guest and to hear all those stories about his life and to find out what it meant to him to be a Catalan. Other people I’d like to sit around a table with? Johan Cruyff, who changed Barcelona’s philosophy when he went to Barcelona in 1988 – the hardest thing for any manager to do; he started the way they play now. And John Malkovich – I think he is an excellent actor.
Starter’s orders: Last Toffees debut
* Everton’s last new era kicked off with a certain Paul Gascoigne and David Ginola on the books. Gazza was loaned out to Burnley in the first week of David Moyes’ reign in March 2002, which kicked off with a 2-1 win over Fulham. David Unsworth and Duncan Ferguson found the net as Thomas Gravesen was sent off.
Click to expand...

A thought just crossed my mind. In modern football when managers have about a 1yr lifespan.

If Everton had got rid of Howard Kendall when the going got tough, If Man Utd had got rid of Alex Ferguson when the going got tough. Those great times may never have come about.

Maybe some modern day chairmen should learn some history about football. Patience is a massive virtue. Stability trumps instant success unless instant success comes in it's billions.
 
Would love Martinez at Utd after Van Gaal. If it was my choice I would have had him replace Ferguson. That's who I wanted at the time.
 

At the start of this summer I spent a couple of hours in the company of Roberto Martinez discussing his ideas for a column he would be writing for The Times during the World Cup. His thoughts were varied but there was one consistent theme, a common thread that ran through all of his suggestions: the belief that psychology and how teams handle the mental side of the game would be just as crucial as talent, if not more so, in determining the outcome of the tournament.

It would be “fascinating” to see how Brazil coped with the pressure of being hosts, Martinez said. It would also be “interesting” to watch the way the European teams approached the competition in the knowledge that no team from their continent had previously won a World Cup in South America. Colombia, he argued, were one of the most talented teams at the tournament but needed to show that they could deal with the expectation that had been building in their homeland. And so on and so on.

Each and every nation was assessed, their strengths and weaknesses were compartmentalised and finally their mental capacity to handle what lay ahead was scrutinised. This, it should not be forgotten, was for a national newspaper column. Martinez was not preparing for a competition that his own team would be involved in but the extent of his preparation suggested otherwise.

Those who know him best would willingly tell you that this is entirely normal. The Everton manager is one of the most thorough in the game, one who believes the search for advantages (and disadvantages) is never-ending and takes in mind, body and soul.

At Wigan Athletic, the players became increasingly used to this approach and, in the main, they thrived upon it. The day after a 3-2 home defeat to Swansea City put them in grave danger of relegation, they arrived at their training ground to discover that Martinez had removed all of the photographs of Wigan’s Premier League games that season and replaced them with ones from their remarkable FA Cup run. This was a managerial mind game in its purest sense and the effect was immediate.

“Suddenly, we were looking at the walls and seeing images of our great win at Everton and semi-final victory over Millwall at Wembley,” Paul Scharner said. “It lifted the whole mood and made us all feel a lot better about ourselves. It seems he is catching on! The mind is so important. Everything is in your head.”

Another insight into the way Martinez worked at Wigan – and one that applied later at Everton – came before a fixture against Manchester United during the 2010/11 season, when the Spaniard had identified that his own side’s major weakness against the most successful team of the Premier League era was their mindset. “We have to forget we are playing Manchester United and not fear them,” he said.

“That would be the best mental approach, because there is a psychological block we have to overcome before we even start the game. They are the only team we have never taken a point off in our history. The results we have had against them have built up a mental block and so the moment we think about who we are playing it becomes a harder task.”

Martinez’s approach did not work immediately, United won the game 5-0, but the next time they met his message had got through and Wigan recorded a famous 1-0 victory. They later went on to win at Anfield, the Emirates and Goodison Park. The mental block had been removed.

Martinez was faced with a similar situation after taking over at Everton who, despite being one of the country’s most successful clubs and a consistent fixture in the top half of the Premier League table, had failed to win in any of their previous 46 away games at Arsenal, Chelsea, Liverpool and Manchester United. It was a sorry record, one that was totally unbefitting a club of their stature and history, but one that he believed could be put right.

There would be no more talk of “taking flick knives into gun fights” or counter-productive attempts to ascribe favouritism to their opponents; when Everton took on one of the “Big Four” under his management they would do so with the psyche that winning was not just possible, but absolutely achievable.

Everton duly won at Old Trafford for the first time since 1992, produced arguably their best performance of the season in drawing away to Arsenal and were only beaten at Stamford Bridge by a John Terry goal that arrived in the fifth minute of stoppage time. What happened at Anfield, a 4-0 defeat to Liverpool, was an aberration in this sequence of results. Everton had otherwise proved that they were finally ready to compete on the biggest of stages. Their entire mental outlook had been changed.

All of which, in a roundabout way, brings us to the signing of Romelu Lukaku. On the surface, this is simply a case of a club using the vast proceeds of the new television deal to sign a player who had performed well for them while on loan last season. The reality, though, is that it represents so much more than that.

The Lukaku signing is the moment when Everton finally punched their weight in the transfer market, after years of watching their rivals steal a march. True, they now have the werewithall to do so but whereas in the past Everton would have spread such a lucrative bounty on three or four players, maybe even five or six, this time they have splurged on one with the loose change being spent on squad strengthening.

Martinez has not just altered the mentality of his players, he has changed the mentality of his club. Everton have not only almost doubled their own transfer record by signing Lukaku for £28 million, they now have within their ranks one of the most expensive players in English football history. With such status comes additional pressure: Lukaku has to score goals regularly and Everton have to compete. That, though, is what Martinez wants more than anything else.

He does not want excuses to be made for his team before they play and he certainly does not want them to make excuses for themselves; he wants Everton to have the kind of pressure that goes hand-in-hand with being competitive and he wants his players to be able to deal with it and embrace it.

The acquistion of Lukaku is not just Everton’s biggest financial transfer of recent time; it could also prove to be the most crucial psychological move they have made in the modern era and the potential for that will not have been lost on Martinez.

Want instant access to every article? Try our interactive tablet edition for just £1 for 30 days. Sign up at thetimes.co.uk/jointoday.

Article by Tony Barrett on the times
 
In the Four Four Two pre-season poll

Managers admired
1 Roberto Martinez 40%
2= Brendan Rodgers 15%
2= Jose Mourinho 15%
3= Sean Dyche 10%
3= Arsene Wenger 10%
When it came to naming the top flight's favourite dugout dweller, there really was no competition. With 40% of the votes, smiley Spaniard Roberto Martinez earned our fans' affections after guiding Everton to fifth, and putting the frighteners up Arsene Wenger & Co. "He worked wonders last season – and he's a lovely guy," noted besotted Hull fan Greg Whitaker, while Man United nut Bryan Waters lamented: "Wish we'd picked him and kept David Moyes at Everton." Bah.

Clubs admired
1 Everton 35%
2 Southampton 20%
3 Arsenal 15%
Everton are clearly (almost) everybody's new second favourite team, as a whopping 45% of our panel voted for them as the rival Premier League side they most admire. "Everton have managed to remain a well-run, likeable club with less of the unpleasant 'brand' awareness of the other top teams in the division," says Stoke fan Rob Doolan. "At this rate I may as well get my season ticket for the Lower Gwladys, paint my room blue and get Baines on the back of an Everton home kit," adds Aston Villa fan Ryan Walmsley.

http://www.fourfourtwo.com/features...ffts-pre-season-fans-poll#KcOQdgHzkTRYYV4o.99
 
LinekersLegs said:
In the Four Four Two pre-season poll

Managers admired
1 Roberto Martinez 40%
2= Brendan Rodgers 15%
2= Jose Mourinho 15%
3= Sean Dyche 10%
3= Arsene Wenger 10%
When it came to naming the top flight's favourite dugout dweller, there really was no competition. With 40% of the votes, smiley Spaniard Roberto Martinez earned our fans' affections after guiding Everton to fifth, and putting the frighteners up Arsene Wenger & Co. "He worked wonders last season – and he's a lovely guy," noted besotted Hull fan Greg Whitaker, while Man United nut Bryan Waters lamented: "Wish we'd picked him and kept David Moyes at Everton." Bah.

Clubs admired
1 Everton 35%
2 Southampton 20%
3 Arsenal 15%
Everton are clearly (almost) everybody's new second favourite team, as a whopping 45% of our panel voted for them as the rival Premier League side they most admire. "Everton have managed to remain a well-run, likeable club with less of the unpleasant 'brand' awareness of the other top teams in the division," says Stoke fan Rob Doolan. "At this rate I may as well get my season ticket for the Lower Gwladys, paint my room blue and get Baines on the back of an Everton home kit," adds Aston Villa fan Ryan Walmsley.

http://www.fourfourtwo.com/features...ffts-pre-season-fans-poll#KcOQdgHzkTRYYV4o.99
Click to expand...

Didn't someone say (Allardyce? ) last season that Liverpool were the team the rest of England wanted to win the title?
 

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