Pretty sure the Kean money went to clear what we paid for him. Bought for £30mill, sold back 2 years later for £25mill plus loan fees. We made zero off that.
Richy £60mill money went on the 2021/2022 balance sheet which still reported a £40mill loss.
We then spent the Richy money in the summer. The Gordon money will have gone to balance that debt too.
So financially we're still either on a small loss or breaking even. We can't afford to have a loss on the 2022/23 books...so we need to sell.
And no doubt not spend all of what fees we get too
Kean was actually purchased 4 years ago, on a 5 year deal, plus we received loan fees for him. So 20m of his upcoming transfer is going straight to FFP, and actual profit on the books. We did not sell him back 2 years later.
The Richy money was spent in the summer, but there was no FFP "need" to balance anything with Gordon if you use a 3 year rolling average, as one of the top big loss years rolled off at the end of the season. The last big loss year(20/21) does not apply to this upcoming season for FFP anymore so we are free of the worst of the bad prior spending. So for FFP purposes we can net spend at least 50 million without selling anyone, including Kean(and most of Gordon).
But it seems the issue is no longer FFP, it is a lack of willingness to take any financial losses, much less the 35 million allowed per season.