Sleeve Sponsor?

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Reckon from the choice of images in the posts declaring it its gonna be this fella...
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The Mexican Liga MX is the worst I've seen. I count 6, maybe 7 logos on the Club America shirt:

dario-benedetto-paul-aguilar-club-america-liga-mx-08292015_19vgezc23udad1umu7roxyf8ge.jpg

To be completely honest i don't mind it too much.

Also, don't forget that not all leagues across the world can meet their sponsor money target from one shirt sponsor. In some leagues, if youu can get half a mil. from a shirt or back sponsor, that's huge.

If you're in an area, where the league isn't heavily televised and doesn't have the greatest exposure in the media, you're gonna have a real hard time getting a big sponsor in, paying your target.
 

Seriously ?

Because, from http://www.bbc.co.uk/news/business-41277329

The mobile games developer behind Angry Birds expects to be worth about $1bn when it lists on the stock market.

Rovio has set a range for its share sale that would value the business at between 802m euros and 896m euros ($960m-$1.07bn; £710m-£795m).

The Finnish firm's boss, Kati Levoranta, said the listing would help the company expand further.

It is "more than just a gaming company", she said, with sales from film and merchandising as well.

The Finnish firm expects to list on the main part of the Helsinki Nasdaq on 3 October.

For the year to 30 June, Rovio reported revenues of 265.8m euros, of which 210.1m euros came from games and 55.7m euros from brand licensing.

"The mobile gaming market is expected to grow fast and Rovio has grown faster than the market in recent years," said Ms Levoranta.

"But Rovio is much more than just a gaming company. Angry Birds branded consumer products are already sold in some 120 counties and the first Angry Birds Movie, released in 2016, was an international box-office success.

"The listing is an important step in developing Rovio into an even stronger games-first entertainment company."
 
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