It depends what you mean by reap the benefits.
We hit a diamond ceiling under Moyes and will do so under whoever manages us.
There is no way we can compete over an entire season with clubs who can:
1. Buy the best players in the world for hundreds of millions of pounds
2. Pay wages 4-5 times higher than we can
If we get injuries to key players we have to play kids or freebies.
If any of our players are "too good" they will leave and play for one of the clubs above us. We are already at the point where Chelsea are buying players to stop other clubs getting them.
I'm also not convinced the strategy of loaning players will be good in the long run. Our model has been buy/improve/sell. The only financing we have is self-generated from player sales.
The summer will be interesting, if we are setting ourselves up as a finishing school for the mega-clubs then I expect more exciting loans to come in. However the days of actually signing a player and having them for 5+ years (like Cahill, Arteta etc) might be over.
I dont understand where Martinez is coming from, he's positive that nobody will come in unless heitinga goes, according to him and the media.
Yet we are low on numbers in midfield, and there is no way we should be considering playing Heitinga their.
Greg O'Keeffe @GregOK 2m
When I say 'hinge' that's manager's take on it. One out, one in. He has money otherwise to spend but his strategy is to wait until summer.
So, basically, we have targets, but it's dependent on Heitinga.
So that's basically nuts to the "Martinez happy with what he's got" argument. If Heitinga stays and Martinez doesn't sign a target, then his squad isn't what he wanted it to be.
Or to summarise, we should have £20m in the bank, but we're desperately hoping to shift £60k a week off the books to afford a five month loan.
Embarrassing.
Well that'd be the fourteen years of exactly the same thing really. Sort of learning through repetition.
What's Martinez supposed to do, come out and slate the board? He's in the same position Moyes was here.
There's simply no way a sensible manager like Martinez can look at our squad, look at our league position and come to the conclusion that we'll go with what we've got. It's just not an optimal solution, it makes no sense. The brass ring is there to be grasped at, but once again we aren't being backed properly from the board.
Here's a thought - are they content to keep the funds in the account for seven more months to accrue interest?
Realistically, it's not like for like, it's wage for wage.
Greg O'Keeffe @GregOK 2m
When I say 'hinge' that's manager's take on it. One out, one in. He has money otherwise to spend but his strategy is to wait until summer.

Eminently sensible. You don't want to admit you have £10 million to splurge on deadline day. Plead poverty, drive a bargain.
Not that this viewpoint is commonly held amongst those melting down on here.
It seems like giving johnny the fraud massive wages has come back to bite us
as if anyone is gonna pay him what he is earning here
It seems like giving johnny the fraud massive wages has come back to bite us
as if anyone is gonna pay him what he is earning here
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