Seat Unique uses dynamic pricing, which explains the disparity in prices that some posts have mentioned. For example, the prices for West Ham were significantly reduced when it was moved to a Monday night, and some of the packages for Brighton and Aston Villa are lower in price now than when they first went on sale, presumably as the prices were too high in the first place. The 'less attractive' games later in the season will still be highly priced as there's plenty of time for them to sell the packages, and of course people will pay more money if we do well.
There was some controversy over their dynamic pricing model for the FA Cup final in May: https://www.theguardian.com/money/2...ing-model-revealed-in-fa-cup-final-seat-sales.
There was some controversy over their dynamic pricing model for the FA Cup final in May: https://www.theguardian.com/money/2...ing-model-revealed-in-fa-cup-final-seat-sales.
