Could you not post the gist of it in this thread Dan?
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Could you not post the gist of it in this thread Dan?
Matt Damon
Player Valuation: £60m
Mark Rowan illustrated their "strategy" for general increase of the fanbase in that interview he gave with a technology magazine.
But they need to be looking out for opportunities and taking a few little risks for potential rewards to further speed this up within that strategy.
Especially coupled to some of the opportunities the clubs made for itself in that time. Donovan and Rodwell and the return of Arteta are just three examples.... Rodwell and Arteta are arguably the two most "marketable" players at our club right now and it (their association with Everton) needs to be utilised more including sports label tie ins or media tie ins.
Donovan's legacy needs following up on. Plus securing him for another loan would be perfect in aiding this too. But from this the club need to be actively using this more and more and more to generate revenue or marketability.
This is what we're saying on here. I think Bruce and me are precisely on the same page here in our views.
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Well, I gave Elstone a number of cutting observations about the lack of Marketing opportunities the club is failing to utilise. Now far be it for me to blow my own trumpet but some of the improved marketing ..INCLUDING
Marquee tickets at reduced prices for season-ticket holders,
match nights in the lounges at Goodison (Sporting away, Grand National event etc etc.),
one months free Everton TV
have mysteriously started since I put them to him.
I agree that the Club should be pulling our pants down a lot more than they do. Yeah we are all a little skint at the moment, but surely they must realise that GOT is quite big, with fans from all over the world. Milk us Everton, milk us dry!!!
Matt Damon
Player Valuation: £60m
Thats the thing though Dan. This needs to be regular contact. Monthly.
Plus suggestions to the club (reasonable not OTT rants or anything) - should be easy to put to them.
This forum is perfect really for those suggestions on what we want to see then giving club feedback for "quality purposes" and also new opportunities. In terms of the fanbase - you've got probably some of the most knowledgeable Evertonians around on here from a wide range of professions too.
Know thy customer. And if thy customer wishes to spend more - give them what they want especially if they want to pay for it upfront or the club are getting something for free out of it!
Get the stadium utilisation % up!
Get sales revenue up!
Get merchandising up!
Get online interest up!
Open new markets!
love it.
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You could say the club doesn't employ the brightest sparks.. I still have a number of other interesting proposals which could net them a lot of money for very little outlay. Since they weren't interested in engaging me in anything other than a superficial basis I'm keeping them for myself and I may take them to another football club (or a separate non-football organisation). I don't have the money to invest in this idea at the moment or to market it to the club with a full blown presentation AND I'M NOT GOING TO GIVE IT TO THEM FOR NOTHING - so if they want it they will have to pay me.
B
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Matt Damon
Player Valuation: £60m
Well they no doubt get alot of lids giving it the 'ole - "great idea" lark.
But unless you're willing to share some of your thoughts they aren't going to be interested.
I've dealt with loads of idiots proclaiming they've got a great invention, when in reality they didn't have the first clue.
Also if you're selling something you've generally got to build up a rapport. If you're not going to invest in it that's your issue.
Unless you show them there will be guaranteed payback they aren't going to want to engage. And they're not going to talk about remuneration to you unless you show them the likelyhood of payback.
Take them. For every good idea. There's a 1000000 more in my experience.
Some great posts here lads, great thread!
Didnt we sign away the potential profits if any from the kitbag deal for a lump sum/annual sum.
Secondly i think the Chang sponsorship needs to be seriously looked at in comparrison to our rivals in the league.
Thirdly and i made this point in another thread, its really difficult to see Everton live every week if your an international fan - we're on sky and espn every six weeks or so - what chance does the club have of fostering a strong fan base if they cant get their basic product to customers week in week out - the only alternative is illeagal streams. Surely this is something that can be tapped into outside the TV deal - through evertontv for international fans.
*I wonder how much of Utd overseas income in generated by the CL involvement.
Didnt we sign away the potential profits if any from the kitbag deal for a lump sum/annual sum.
Secondly i think the Chang sponsorship needs to be seriously looked at in comparrison to our rivals in the league.
Thirdly and i made this point in another thread, its really difficult to see Everton live every week if your an international fan - we're on sky and espn every six weeks or so - what chance does the club have of fostering a strong fan base if they cant get their basic product to customers week in week out - the only alternative is illeagal streams. Surely this is something that can be tapped into outside the TV deal - through evertontv for international fans.
*I wonder how much of Utd overseas income in generated by the CL involvement.
I don't mind IF you are taking the p*ss Matt (anything that gets posted here is open to being shot down in flames) and I agree with some of what you write. So, I'll give you some background. For my sins I'm a qualified Professional so I'm not spouting rubbish or bile just to make waves or score points. I did NOT want to put my original response on here but I had my arm twisted because I wanted to add to the debate - I want to discuss it privately with Danny etc.
So, to answer each of your comments one at a time without resorting to a BB tirade:
Well they no doubt get alot of lids giving it the 'ole - "great idea" lark.
I've already backed up my offerings with examples... I'm telling you I am a Professional in a Financial environment with Senior Managerial Experience.
But unless you're willing to share some of your thoughts they aren't going to be interested.
I concur - to a degree.
I've dealt with loads of idiots proclaiming they've got a great invention, when in reality they didn't have the first clue.
I don't consider myself an idiot - in fact if you want to know my IQ is well over 150. I don't consider myself clueless. I have had 25 years of Business Ownership, Accounting, (Multi Billion Pound) Project Management and have a family background in creative retail environment. I can back my statements with hard facts.
As for the rest - well I already demonstrated my credentials to the club. I had already suggested (without giving the game away) a method to alleviate the apparent Transport Issues that surrounded DK (now defunct) and the club did not want to offer me a position because they were, in their words "battening down the hatches". So - I am not some hick with an axe to grind. I'll just happily take my idea to a Multinational organisation who can clean up - OR Liverpool FC or Man United etc. etc. maybe if money was my god!??
And, just one more thing, as a matter of record. One of the areas I touched upon in my conversations with Elstone was the parlous state of the Club shop - now revamped. Many of the poor qualities (lack of space/lack of choice etc.) have been addressed - whether coincidentally or otherwise. I am not going to reproduce the dialogue I had with RE and others at Everton here.
And, I also failed to mention earlier the requirement to offer the supporters something tangible for their loyalty - guess what - if you are a season-ticket holder you will have noticed some of these in your season-ticket package the past 2 seasons...
But then again I might just be some idiot without a clue
So, to answer each of your comments one at a time without resorting to a BB tirade:
Well they no doubt get alot of lids giving it the 'ole - "great idea" lark.
I've already backed up my offerings with examples... I'm telling you I am a Professional in a Financial environment with Senior Managerial Experience.
But unless you're willing to share some of your thoughts they aren't going to be interested.
I concur - to a degree.
I've dealt with loads of idiots proclaiming they've got a great invention, when in reality they didn't have the first clue.
I don't consider myself an idiot - in fact if you want to know my IQ is well over 150. I don't consider myself clueless. I have had 25 years of Business Ownership, Accounting, (Multi Billion Pound) Project Management and have a family background in creative retail environment. I can back my statements with hard facts.
As for the rest - well I already demonstrated my credentials to the club. I had already suggested (without giving the game away) a method to alleviate the apparent Transport Issues that surrounded DK (now defunct) and the club did not want to offer me a position because they were, in their words "battening down the hatches". So - I am not some hick with an axe to grind. I'll just happily take my idea to a Multinational organisation who can clean up - OR Liverpool FC or Man United etc. etc. maybe if money was my god!??
And, just one more thing, as a matter of record. One of the areas I touched upon in my conversations with Elstone was the parlous state of the Club shop - now revamped. Many of the poor qualities (lack of space/lack of choice etc.) have been addressed - whether coincidentally or otherwise. I am not going to reproduce the dialogue I had with RE and others at Everton here.
And, I also failed to mention earlier the requirement to offer the supporters something tangible for their loyalty - guess what - if you are a season-ticket holder you will have noticed some of these in your season-ticket package the past 2 seasons...
But then again I might just be some idiot without a clue
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Gimme a T
Gimme a O
Gimme a L
Gimme a D
And what did you just get?
Gimme a O
Gimme a L
Gimme a D
And what did you just get?
Matt Damon
Player Valuation: £60m
I would suspect the club would not sign away 100% of increases in revenue as that would tie them into an inflexible deal with very little incentive to improve this. That's Wyness-Economics!
Its more likely they'll sign away a % of the deal for a guaranteed yearly fee and if the % turnover is over a set amount, then Everton will get >50% of that % above that amount.
This means both parties feel secure in the deal, share the risk and rewards whilst Everton get an upfront fee and % of increased revenue if it performs above expectation. This way EFC get a payment upfront, plus further payments on performance.
The other option would be an escalator to the payments - if it were fixed fee per season. This again would benefit Everton more because ALL the incentive to meet the sales would be on KitBag, and it would depend on Everton not pricing it too low or setting an escalator too low. This is an inflexible system and requires far more cash to be put on the table up front. So its unlikely.
Personally in business I'd rather take the first option, its far more flexible and allows us to benefit further if they surpass expectations.
The figures I can find for the kitbag deal are very vague and also very low.
The Goodison Park Club has signed a 10-year agreement with Kitbag Limited, Europe's leading online sports retailer, to provide exclusive retail services on a global basis. The new agreement is expected to generate in excess of £30 million over the duration of the contract.
In addition to the deal with Kitbag, the new retail arrangement for Everton includes a sports marketing agreement of up to five years with Le Coq Sportif which will generate £3 million.
The Goodison Park Club has signed a 10-year agreement with Kitbag Limited, Europe's leading online sports retailer, to provide exclusive retail services on a global basis. The new agreement is expected to generate in excess of £30 million over the duration of the contract.
In addition to the deal with Kitbag, the new retail arrangement for Everton includes a sports marketing agreement of up to five years with Le Coq Sportif which will generate £3 million.
Yeah that what i thought we get a lump sum annualy - i assumed because they kitted out the shops and did the avertiseing, retail etc that all profits are theirs anyone know for certain!
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