I do think ultimately Amazon will the get the gig but not for a few years yet. The reason being is once SKY lose the broadcasting rights
The PL lose the total control of the media which they currently have. The PL & SKY are the two cheeks of the same backside.
Via SKY the PL control the footballing agenda and the narrative being put forward to the armchair masses who stump up their £70
a month every month. Together the PL & SKY control the newspapers who want the clicks & hits to generate advertising revenue.
It really is a cosy little arrangement which, todate, has worked exceptionally well for all concerned. Amazon could literally blow SKY
out of the water for the broadcasting rights by using a bit of the loose change they have down the back of one of their sofa's! and
eventually, I believe they will do it. As you say, I also think they will have a very different model and it will also be much cheaper. Amazon have built their
business on scale. They go after the masses. However they do it - it has to be better than the current biased output which is literally infested
by Liverpool & United cohorts. Bring it on!