The Premier League makes £3.1bn a year from TV rights, of which £1.4bn comes from foreign buyers. However, launching its own streaming service in some territories could lead to substantial rises in revenue. In Singapore, Singtel pays £70m a season to the Premier League, yet it makes £175m a year from subscribers who pay around £35 a month for live games. If the Premier League kept these TV rights for itself it could potentially make another £100m in Singapore alone.
The chances of a “Premflix” channel happening in England, where Sky Sports has around six million subscribers and BT Sport close to two million, are slim. But Masters suggested a two-tiered system – with some countries watching games shown by existing TV broadcasters and others streamed directly by the Premier League – was inevitable. “I’m not saying it will happen in the next cycle or when it will happen but eventually the Premier League will move to a mix of direct consumer and media rights sales,” he said. “It is impossible to say when that will be.”
Masters was also bullish about the Premier League maintaining its global popularity despite a recent fall in the value of domestic TV rights. On Thursday, the Premier League announced a massive £2bn deal with NENT for the rights for Norway, Denmark, Sweden and Finland from 2022-28 – an increase of more than 20% a year – and Masters insisted the Premier League was in robust health. “We have every reason to be optimistic about the future of sports rights. I don’t think the bubble has burst because our business is effectively hedged between domestic performance and international performance.”
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Premier League’s new chief says Netflix-style overseas service is on cards
The Premier League will eventually sell matches to the overseas audience on a Netflix-style platform, according to its new chief executive, Richard Masterswww.theguardian.com
As I said, it wont happen.