I’d be incredibly surprised if it’s Qatar Airways, you know with the whole relations between the two states over the past few decades and how it still rumbles on.
You know, with the funding of radical Islamic groups by Qatar against the wishes of Saudia Arabia, Al Jazeera and the BenIN sport trying to block the purchase.
Why would a sovereign owned airway sponsor another country's sovereign owned club? It'll be a Saudi company or at least one under their soft power.
In terms of value, it was always going to increase, but the comparisons with Arsenal and Spurs are naive. They are established London clubs. They're known.
Newcastle, for all their success this season, are newcomers to the party and not cemented; genuine sponsors want global reach, a well known name and longevity.
They don't offer that just yet, hence why it'll be lower than the likes of Spurs and co. If they went above it, it would instantly be flagged as a potential breach.
Oh, and Qatar are buying Manchester United too.