New Everton Stadium

[Fonzy]

Just can't see them dropping 20% of their net profit on sponsoring our ground.

Maybe they have rich backers…maybe those Rich backers are somehow connected to Everton!

Maybe they are super ambitious and being linked to a Prem team they think generate interest From richer/More high profile clients from say the far east where the Prem is huge!

No one really knows but most reliable reports indicate they are spending around 10 million a year for naming rights. We will know in 12 months either way when our annual reports are released.

 

[tommye]

Does feel already that the Everton we know now won’t be the one we know in 12 months never mind 5 years.

Cleared huge chunks of debt, finished the stadium, brought in people with knowledge of their actual roles…fired a unpopular manager. Signed one who has brought stability.

Then naming rights on a new ground…whether you like the name or not.

They have been here 4 months. Thats an awful lot of change and in my view most of it positive.

The transfer window will be the acid test for many…but again this stadium deal broke with no leaks/no ITK…when did we last have owners who just went and did it.

No sky interviews or talksport…just actions.

The Everton we've known we needed for 30 yrs is finally showing up.
We might actually start to compete for titles and trophies again some day soon.

The moaners will still moan, it'll just be different things they moan about.
Won't it Dave...

 

[Timbucktoo]

It's enough that they have zero clout and wont boost our profile and have a stupid 'kin name.

Maybe the first team should work on doing that. Could start with trying to better 5 home wins in the PL next season.

 

[McKindrick Blue]

I've had to trapse through loads of posts since this announcement was made. Everything from total fume to more pragmatic acceptance. Here's a few thoughts from me:

Hill Dickinson doesn't roll off the tongue. It's not snappy or cool and isn't a globally recognisable name. However, for me it does sound quite classy and quintessentially British. It could absolutely be worse - The B&M @ BMD; The Jewson Stadium; Fisherprice Park; The Nestlé Bowl, The Lego Stadium (all companies with much larger turnovers and brand recognition).

Obviously it could have been better and I think a few pinned their hopes on a "Toyota" type name, but all things considered Hill Dickinson ain't that bad for me - The HD @ BMD.

Seems that the naming deal was always going to struggle to please the fanbase. It's a money generator and has no connection to the club or its history. From some comments it seems that the deal had to meet a lot of criteria - 'good' name (subjective), big player (brand), a business with integrity, in an industry that can't be used to take the piss... oh and it can't have "dick" in the name .

Whatever the name, opposition fans will find a way to mock. Anfield has no naming rights deal and has numerous names - Analfield, Mordor, The Pit etc. That's just football banter.

The devil is in the detail as they say and as yet it isn't officially clear how much we're getting over what period. Considering what Arsenal get for the Emirates deal, I honestly think if we've exceeded £5m per year then we've done very well, despite what some might say.

Ultimately it is what it is. I don't think the name is great but it's also not "embarrassing" or "a joke". It could be a lot more money for a more embarrassing name (The KFC @ BMD, Matalan Arena, Dacia Dome).

HD is a company with local links, in a service industry that isn't a joke or likely to bring us shade/embarrassment.

Defo not worth losing your $h!t over

 

[toffeeblue9]

Just can't see them dropping 20% of their net profit on sponsoring our ground.

I doubt it's quite as simple as that.

I would expect there are some tax advantages to this

 

[Fonzy]

Correct mate....it's absolutely grim.

You’ll be complaining if club can’t spend in summer and demand club increase sponsorship. They have done exactly that yet people are upset rival fans might mention the sponsor has dick in the title…its not a carry on movie!!

Those rival fans will be more annoyed when said dick sponsorship money is used to buy good players and we beat them…or do nothing like Kenwright did!

Or Moshiri who hired the fat waiter and nearly crippled the club.

Grow up

 

[derek duvall]

Moan for moaning's sake?

Have you taken a look at that stadium name and association we've been handed for a decade?

I know there's some sort of virtue in gritting teeth and bearing a heavy load, but this is not that. This stadium name is a piss take and it's left every Evertonian embarrassed by it and feeling like we've snatched defeat from the jaws of victory.

All they had to do was to choose the appropriate commercial partner, but they've gone for a quick sale to a no mark, local company with a ridiculous name.

Don’t often agree with you but with you here. Its an absolutely shocking names for one the best stadiums in Europe. It’s like a bird has come on shat on it and the stain will never go away.

 

[blue to the bone]

Just heard that we will no longer be using Z cars as we come out on the pitch in the stadium and instead will be changing to the theme tune to Matlock

 

[Eggs]

….bit of a Leitch design vibe and not far from BMD;

 

[goldfinchmule]

The more i look at the name on the ground the more i dont mind it.

 

[Exeter_Gently]

You’ll be complaining if club can’t spend in summer and demand club increase sponsorship. They have done exactly that yet people are upset rival fans might mention the sponsor has dick in the title…its not a carry on movie!!

Those rival fans will be more annoyed when said dick sponsorship money is used to buy good players and we beat them…or do nothing like Kenwright did!

Or Moshiri who hired the fat waiter and nearly crippled the club.

Grow up

It will all blow over in a week or so...it will be something else soon.

 

[Fonzy]

The Everton we've known we needed for 30 yrs is finally showing up.
We might actually start to compete for titles and trophies again some day soon.

The moaners will still moan, it'll just be different things they moan about.
Won't it Dave...

- We only won the league by 6 points
- We only scrapped through the semi on pens
- ahh another QF away

Some people love to complain and will complain even if we get super successful.

BlueRoom podcast say they get more hits when we lose than when we win…sums up some in this fan base

Who would rather celebrate mediocrity and failure than embrace a new ambitious everton

 

[efcste97]

very good point

 

[Exeter_Gently]

- We only won the league by 6 points
- We only scrapped through the semi on pens
- ahh another QF away

Some people love to complain and will complain even if we get super successful.

BlueRoom podcast say they get more hits when we lose than when we win…sums up some in this fan base

Who would rather celebrate mediocrity and failure than embrace a new ambitious everton

Says it all...We had people saying they
didn't celebrate our last minute winner at Forest because it was scored by Doucoure.

That's how twisted the fanbase is,it loves to work against itself.

 

[Rich1878]

It's all starting to make sense now ...